Brand Tone

Caring, practical, humorous (on TikTok), and pet-centric. The tone varies slightly depending on the platform, being more informal and humorous on TikTok and more informative and caring on the website.

Brand Values

• •Pet Well-being and Happiness
• •Variety and Up-to-Date Selection
• •Accessibility/Affordability
• •Quality
• •Convenience

Best Practices

• •Maintain a consistent brand voice across all platforms, adapting the level of formality to suit the audience.
• •Focus on the benefits of products for pets' well-being, comfort, and happiness.
• •Use humor and relatable content to engage with pet owners on social media.
• •Ensure product descriptions on the website are detailed, benefit-oriented, and optimized for search engines.
• •Highlight the value of quality pet supplies as an investment in pet health and happiness.

Social Perception

Dachell Pet Supplies aims to be perceived as a caring, reliable, and fun brand that provides essential and up-to-date products for pets. On TikTok, they aim to be seen as relatable and humorous, engaging with pet owners through entertaining cat videos. Overall, they want to be seen as a brand that values pet well-being and offers accessible options for pet owners.

Copy Examples

• •"Shop essential products for your furry friends!"
• •"PAMPER YOUR PET with our latest collection of toys and accessories."
• •TikTok caption: "When your cat thinks they're the boss #catsoftiktok #badkitty"
• •"Investing in quality pet supplies is more than just a wise choice; it's a commitment to your pet's health, comfort, and happiness."
• •"We keep updating our products and adding new products on a regular basis, to provide convenience for your pets."