Brand Tone

Customer-Focused and Approachable

Brand Values

• •Quality Products
• •Customer Satisfaction
• •Accessibility/Responsiveness

Best Practices

• •Know Your Audience Deeply: Understand their language, motivations, and what resonates with them within the cycling community.
• •Define and Document Your Brand Voice and Values: Create a clear guide that outlines the brand's personality, tone, and core values.
• •Ensure values guide how the company operates and communicates.
• •Be Authentic: Authenticity builds trust and connection.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the brand voice should be recognizable and consistent.

Social Perception

Reliable and customer-oriented shop.

Copy Examples

• •Our team is here to help!
• •Your satisfaction is our priority!
• •Committed to providing the best possible online shopping experience
• •Exceptional customer service
• •Offering live chat for immediate assistance