Brand Tone

irreverent, humorous, cheeky, bold, and unapologetically rude/offensive

Brand Values

• •Humor & Entertainment: The core of the brand is to provide laughter and amusement, albeit through unconventional and provocative means.
• •Boldness & Authenticity: Wottahoot embraces a direct and unfiltered communication style, priding themselves on being different from traditional greeting card companies. They encourage customers to "unleash your naughty side."
• •Quality: Despite the "rude" nature of the content, there's an emphasis on the physical quality of their products (e.g., "thick 300gsm card," "premium feel").
• •Customer Satisfaction: Positive reviews highlight good customer service and fast delivery, indicating a value placed on the customer experience.

Best Practices

• •Embrace the Rudeness (Intelligently): Don't shy away from the core "rude and offensive" identity, but ensure it lands as humorous rather than genuinely hateful or alienating to your *target* customer. Context is key.
• •Use Colloquial Language and Current Slang: Keep the language fresh, relatable (to a UK audience familiar with this type of humor), and informal.
• •Be Confident and Unapologetic: The tone should always convey a sense of confidence in the humor and a playful disregard for overly sensitive sensibilities.
• •Balance Shock with Quality Cues: While the content is "filthy," consistently mention the high quality of the materials to reassure customers they're buying a well-made product, not just a cheap laugh.
• •Let Customer Voices Amplify the Tone: Use testimonials and user-generated content (where appropriate and with permission) that naturally reflects the brand's humorous and irreverent style.

Social Perception

Wottahoot is perceived by its target audience as a source of hilarious, high-quality, and unique cards for people who appreciate adult humor and aren't easily offended. Customers value the brand for providing an alternative to generic greetings. They are seen as a "go-to destination for funny and downright rude birthday cards." The "offensive" nature is part of the appeal for their niche market.

Copy Examples

• •Facebook/Instagram Ad: "Tired of sickly sweet? So are we. Say what you *really* mean with a Wottahoot card. Warning: may cause actual laughter (and maybe a shocked gasp). Shop our beautifully filthy collection now! #RudeCards #FunnyCards #Wottahoot"
• •Product Description (for a particularly offensive card): "Look, we’re not going to beat around the bush. This card isn't for your Nan (unless she's an absolute legend). It's bold, it's brilliant, and it’s probably a bit much. But that’s why you’re here, isn’t it? Printed on proper thick card, because even filth deserves quality."
• •Email Subject Line: "Your mates deserve better than boring. (We mean cards, obviously)."
• •TikTok Video Caption (showing a card being opened with a surprised reaction): "When they say they have a ‘good sense of humour’… we put that to the test. 😉 #Wottahoot #GreetingCards #FunnyGifts #UKSmallBiz #OffensiveButFunny"
• •Website Banner: "Officially SICK of boring cards? You've come to the right f***ing place. Wottahoot: We do rude, brilliantly."