Brand Tone

Elegant & Sophisticated, Empowering & Confident, Modern & Contemporary, Approachable & Aspiring

Brand Values

• •Quality Craftsmanship
• •Elegance & Style
• •Modesty & Modernity
• •Female Empowerment
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your brand tone (e.g., sophisticated, empowering, modern), key vocabulary (words to use/avoid), and examples of on-brand copy. Share this with anyone creating content.
• •Know Your Audience: Understand the language and aspirations of your target customer. The tone should resonate with them while accurately reflecting the brand's identity. Shagufia Milano's audience likely appreciates refinement and aspirational messaging.
• •Consistency Across Platforms: While the style might adapt slightly for different platforms (e.g., more playful on TikTok vs. more formal on the website's "About Us"), the core tone (elegant, empowering) should remain consistent. The brand values should always shine through.
• •Focus on "Show, Don't Just Tell": Instead of just saying a dress is "elegant," use descriptive language that evokes elegance – "fluid silhouette," "delicate embroidery," "lustrous fabric." This reinforces the sophisticated tone.
• •Review and Refine: Regularly review your website copy, social media posts, and marketing materials to ensure they align with the desired brand tone. Get feedback and be open to making adjustments as the brand evolves.

Social Perception

Positive & Admiring, Niche Appeal, Emerging Brand, Visually Driven

Copy Examples

• •Elegance redefined. Discover the 'Seraphina' maxi dress, crafted from luxurious silk crepe for an ethereal drape. Perfect for your most cherished moments. Tap to shop and embrace timeless style. #ShagufiaMilano #NewCollection #ElegantDress #ModestFashion
• •Indulge in Elegance: Your Exclusive Invitation to the Shagufia Milano Seasonal Soirée.
• •Shagufia Milano: Where Modesty Meets Modernity. Crafting timeless pieces for the contemporary woman.
• •From day to night in our 'Layla' embroidered abaya! ✨ Effortless elegance that moves with you. How would you style it? Let us know! 👇 #ShagufiaMilano #AbayaStyle #ModestTok #FashionTikTok #OOTD
• •Seeking sophisticated modest wear that doesn't compromise on style? Shagufia Milano offers exquisitely designed dresses, abayas, and co-ord sets that empower you to look and feel your best. Explore our latest collection and discover your new signature piece. Shop Now.