Brand Tone

Enthusiast-focused, Knowledgeable, Friendly, Approachable, Helpful, Solution-Oriented, Direct, Informative, Slightly Casual/Colloquial.

Brand Values

• •Quality
• •Affordability
• •Customer Service/Experience
• •Community/Shared Passion
• •Performance and Safety

Best Practices

• •Use language, references (and a bit of humor) they'll connect with.
• •Emphasize Solutions and Benefits, Not Just Features: Connect how each product (quality, affordability) directly enhances their off-roading experience, performance, and safety.
• •Encourage questions and interactions to reinforce the "treat you like family" value.
• •Showcase customer testimonials and user-generated content to build trust and credibility within the 4Runner and off-roading community.
• •Actively participate in relevant online forums and social media groups to engage with potential customers and answer their questions.

Social Perception

Reliable and friendly source for high-quality, affordable Toyota 4Runner and other 4x4 accessories, known for exceptional customer service and a strong connection to the off-roading community.

Copy Examples

• •Whether you have a 4Runner like all of us or you went to the dark side and own a Jeep, Bronco or other 4x4 vehicle, we've got you covered.
• •WE TREAT YOU LIKE FAMILY.
• •4Runner Pro has you covered.
• •Investing in the right parts can make all the difference in performance and safety.
• •That's why we only stock high-quality, affordable accessories to get your rig ready for anything.