Brand Tone

Passionate, enthusiastic, innovative, modern, caring, empathetic, playful, and fun.

Brand Values

• •Strengthening the Human-Pet Bond
• •Innovation for Well-being
• •Passion for Animals
• •Quality and Fun
• •Accessibility

Best Practices

• •Focus on the 'Why': Don't just sell a product; sell the outcome. Always connect the product feature back to the core values of connection, well-being, and fun.
• •Speak as a Fellow Pet Lover: Use 'we' to create a sense of shared community and passion, building trust and authenticity.
• •Use Emotional and Sensory Language: Incorporate words that evoke feeling and experience to help the customer imagine their pet's happiness.
• •Encourage User-Generated Content (UGC): Actively ask customers to share photos and videos, reinforcing community feel and providing authentic social proof.
• •Maintain a Consistent Voice Across Platforms: Ensure the core tone (passionate, innovative, caring) remains the same, making the brand recognizable and trustworthy.

Social Perception

Within its community, the brand is perceived as a source of fun, unique, and desirable pet products, attracting customers to novelty items. It's seen as a specialized e-commerce store with a developing broader reputation, appealing to dedicated pet owners, especially millennials and Gen Z.

Copy Examples

• •Turn grooming from a chore into a cuddle session. ❤️ Our Steam Pet Brush detangles and soothes, making every stroke a moment of pure connection. Because they deserve a spa day too. Tap to pamper your best friend!
• •Is your cat a master hunter in a fluffy disguise? Unleash their inner tiger! Our Electronic Hunting Ball zips, spins, and lights up, mimicking real prey to satisfy their natural instincts. It’s not just a toy—it’s an adventure that keeps them healthy, happy, and sharp. Say goodbye to boredom and hello to a richer, more exciting life for your companion.
• •Inside: The secret to a happier pet (and a cleaner home).
• •Bored Pet? Anxious Pet? We get it. That look of boredom is a cry for connection. Our collection of innovative toys and accessories is designed to enrich your pet's life, reduce anxiety, and strengthen your bond. From self-rolling balls to cozy winter beds, discover a new way to show your love. Shop now for 10% off your first order!
• •More Than a Pet. A Connection. Innovative accessories for the love of your life.