Brand Tone

Performance-Oriented & Aspirational, Expert & Informative, Supportive & Encouraging, Clean & Trustworthy, Community-Focused (Golfers)

Brand Values

• •Performance Enhancement
• •Quality & Purity
• •Health & Wellbeing
• •Specificity (for Golfers)
• •Community & Giving Back
• •Trust & Transparency

Best Practices

• •Speak the Golfer's Language: Consistently use terminology and references that resonate with golfers (e.g., "back nine," "fairway," "tee time," "18th green"). This reinforces that the brand understands its specific audience.
• •Prioritize Performance & Benefits: Always tie product features back to tangible benefits for a golfer's game – improved focus, sustained energy, better recovery, enhanced hydration.
• •Maintain a Confident & Expert Voice: Position the brand as knowledgeable and authoritative in golf nutrition, backed by science and quality ingredients, without being overly technical or unapproachable.
• •Emphasize Cleanliness & Trust: Regularly highlight "Informed Sport Certified," "stim-free" options, high-quality ingredients, and the absence of jitters/crashes to build and maintain trust.
• •Be Aspirational yet Supportive: Inspire golfers to achieve their best while assuring them that 4ORE NUTRITION is a reliable partner in their journey to improvement.

Social Perception

Positive for Effectiveness, Appreciation for Golf-Specific Formula, Good Taste, Seen as a Premium Product, Growing Brand Awareness, Trusted for Quality

Copy Examples

• •Headline: Sink More Putts. Not Your Energy Levels. Body: 4ORE NUTRITION delivers clean, sustained energy and laser focus from the first tee to the 18th green. Fuel your best round, without the jitters or crash. #GolfNutrition #PeakPerformance
• •Headline: Engineered for the Fairway. Trusted by Golfers. Body: Our Informed Sport Certified supplements are crafted with high-quality ingredients specifically for the unique demands of your golf game. Elevate your endurance, sharpen your focus, and recover stronger. #4OREGolf #MadeForGolfersByGolfers
• •Headline: Master Your Mental Game. One Shot at a Time. Body: Don't let fatigue cloud your focus. 4ORE PURE FOCUS provides stimulant-free mental clarity and calm, helping you stay locked in on every crucial shot. #GolfFocus #PlaySmarter
• •Headline: More Than Just Hydration. It's Your On-Course Advantage. Body: 4ORE HYDRATE replenishes essential electrolytes and provides vitamins derived from real whole foods, keeping you performing at your peak through all 18 holes. #GolfHydration #FuelYourWin
• •Headline: Invest in Your Game, On and Off the Course. Body: With 4ORE NUTRITION, you're not just buying supplements; you're investing in better rounds, faster recovery, and the pursuit of your lowest score. Plus, a portion of every order supports our 4 HOPE initiative. #GolfSupplements #4HOPE #PerformWithPurpose