Tono de Marca

Artistic, Imaginative, and Unconventional; intellectual yet accessible, blending storytelling with a clear passion for craftsmanship. The language is evocative and poetic, but also direct and confident in its mission to challenge norms, encapsulating cleverness with artistic sensibility.

Valores de Marca

• •Innovation and Unconventionality
• •Transformation and Potential
• •Craftsmanship and Design
• •Storytelling
• •Sustainability

Mejores Prácticas

• •Lead with the "Why": Always tie the copy back to the core mission—challenging conventions and finding beauty in the overlooked. The "why" is more compelling than the "what."
• •Use Evocative and Story-Driven Language: Frame products within a narrative. Use poetic and imaginative names and descriptions that elevate the materials beyond their humble origins.
• •Embrace the "Error" Concept: Continue to use the clever "404" concept in your messaging. It’s a unique brand asset that speaks to being different, breaking rules, and finding new paths.
• •Highlight Craftsmanship: While the materials are unconventional, emphasize that the pieces are the result of "precise craftsmanship" and "innovative design." This assures customers of the quality and value.
• •Speak to the Customer's Identity: Write for an audience that values individuality, creativity, and sustainability. Use language that empowers them to express themselves and make a statement with their choices.

Percepción Social

4oh4 studio is perceived as a niche, artistic, and innovative designer brand, part of a modern craft movement valuing sustainability and unique expression over traditional luxury. It is seen as a source for distinctive statement pieces and is positioned as a trend-aware, avant-garde label, appealing to confident, creative customers expressing individuality.

Ejemplos de Copy

• •Found beauty in forgotten things. Our 'Seaweed' necklace is crafted not from ocean depths, but from reclaimed Plexiglas, meticulously shaped and polished to capture the light. It’s a challenge to the conventional, a story of transformation worn around your neck. Dare to be different. #4oh4studio #WearableArt #SustainableJewelry
• •Error: Old Traditions Not Found. Discover experimental jewelry crafted from unconventional materials. Redefine luxury.
• •Subject: The Water-like Collection: Where Light and Material Collide. Body: What if jewelry wasn’t defined by its material, but by its story? Introducing the Water-like collection—an exploration of Plexiglas transformed. Each piece is a testament to our mission: to find the extraordinary in the everyday. Explore the collection and discover your new treasure. [Link to Shop]
• •Headline: Jewelry Shouldn't Be Boring. Primary Text: At 4oh4 studio, we turn overlooked materials into objects of desire. Our experimental jewelry is for those who tell their own stories. Shop the collection that’s challenging perceptions. Free shipping on all new orders.
• •Title: Tsunami Earrings Description: A powerful force, captured. The Tsunami earrings are a cascade of precisely crafted Plexiglas, designed to move with you and reflect the light in unexpected ways. Born from a desire to challenge the ordinary, these earrings are not just an accessory, but a statement. Handcrafted in our studio from materials with a new purpose.