Brand Tone

Enthusiast-focused, Passionate, Community-oriented, Inclusive

Brand Values

• •Passion for Collecting
• •Self-Expression & Identity
• •Authenticity
• •Community
• •Enthusiasm

Best Practices

• •Use enthusiast-focused and passionate language.
• •Emphasize the community aspect of sports card collecting.
• •Highlight the opportunity for self-expression and identity through the apparel.
• •Maintain an authentic voice, reflecting the 'collector-made designs'.
• •Incorporate relevant sports card collecting terminology and references.

Social Perception

A brand that is seen as passionate about sports card collecting, supportive of the collector community, and offering a way for collectors to express their identity and belong to a community.

Copy Examples

• •Rep the hobby in style with our collector-made apparel!
• •Gear up for trade night with our exclusive designs.
• •Show your passion with our hobby-first apparel.
• •Join the Collector's Edge community and connect with fellow enthusiasts.
• •Express your collecting identity with our unique apparel.