Brand Tone

Caring, Trustworthy, Authentic, Positive, Friendly

Brand Values

• •Health & Wellness (for pets): Prioritizing natural, high-quality, human-grade, non-GMO, and allergy-friendly ingredients.
• •Inclusivity & Empowerment: Actively creating employment and training opportunities for individuals with disabilities.
• •Quality & Transparency: In-house production, clear ingredient lists, and commitment to no harmful additives.
• •Community Support: Partnering with organizations that support animal welfare and provide services for those in need.
• •Passion & Dedication: Stemming from the founder's personal experiences and love for animals.

Best Practices

• •Lead with the "Why": Always connect back to the core mission – healthy pets and empowered people.
• •Embrace Authenticity & Personality: Let Cynthia's story and the real people behind the brand be visible. Use a genuine, warm voice.
• •Keep it Positive and Upbeat: The brand is about solutions, delicious treats, and positive impact.
• •Be Clear and Transparent (The "No Junk" Promise): Consistently emphasize the natural, human-grade, non-GMO ingredients and the absence of fillers or artificial additives.
• •Engage with Heart: When interacting with customers online, respond with the same care and compassion that defines the brand.

Social Perception

A company that genuinely cares about the health of pets, offering high-quality, natural treats that dogs love. The social mission of employing and empowering individuals with disabilities resonates strongly with consumers. The brand is viewed as trustworthy due to its commitment to natural ingredients and transparency. The founder's personal involvement and story add to the brand's authenticity and appeal.

Copy Examples

• •Headline: "Treat Your Best Friend, Support a Bigger Mission." Body: "At 4Legz, every delicious, all-natural bite is packed with love and human-grade goodness. Baked in our own Washington kitchen, we're fueling happy tail wags and empowering a wonderfully diverse team. Good for your pup, great for our community. #4LegzLove #TreatsWithPurpose"
• •Headline: "Ingredients You Know. A Mission You’ll Love." Body: "Say goodbye to mystery ingredients! 4Legz treats are crafted with simple, non-GMO, and oh-so-tasty goodness like real pumpkin and sweet potato. Founder Cynthia started 4Legz for her own pup with allergies, and now we share that same care with yours – all while creating opportunities for amazing people in the Deaf and differently-abled communities. Taste the difference a little heart makes. #4LegzNatural #InclusiveGoodness"
• •Headline: "More Than Just a Treat. It’s a 4Legz Promise." Body: "Our promise? Healthy, happy dogs and a more inclusive world. From sourcing from family farms to baking every treat in-house, we ensure the best for your furry family. And with every crunch, you’re supporting a Deaf-led business that champions ability. That’s a treat everyone can feel good about! #4LegzPromise #DeafLed #DogTreats"
• •Headline: "Cynthia’s Kitchen to Yours: Treats Baked with Passion." Body: "Meet Cynthia, our founder, and the heart behind 4Legz! Inspired by her service dog Odie, she pours her passion into every recipe, ensuring they're delicious, allergy-friendly, and made with love. Follow @4legzwithcynthia on TikTok to see the joy (and tasty treats) in action! #FounderStory #4LegzFamily #DogLove"
• •Headline: "Fuel Their Zoomies, The Healthy Way!" Body: "Want treats that keep up with your energetic pup without the junky fillers? 4Legz offers crunchy, delicious, and all-natural options packed with nutrients to support their playful spirit. Oven-baked with love and a commitment to making a difference. What’s not to woof about? #HealthyDogTreats #4LegzFuel #MadeInUSA"