Brand Tone

Confident & Bold, Authentic & "Street Real", Edgy & Cool, Exclusive (Aspirational), Direct & Colloquial

Brand Values

• •Authenticity: Staying true to its West Coast hip-hop roots.
• •Self-Expression: Fashion as a means of showcasing individuality.
• •Street Culture & Community: Representing and being a part of the street/hip-hop community.
• •Confidence & Self-Assurance: Encouraging wearers to be bold.
• •Loyalty: To the brand, its origins, and the culture it embodies.

Best Practices

• •Incorporate current, relevant street and hip-hop slang naturally, but avoid overusing it or using outdated terms.
• •Keep copy direct and to the point, using strong verbs and impactful statements.
• •Ensure copy matches the energy and aesthetic of the visuals.
• •Highlight "new drops," "limited editions," or the "latest heat" to create urgency and exclusivity.
• •Tap into values like self-expression, confidence, loyalty, and authenticity to make customers feel like they are buying into an identity and a culture.

Social Perception

Perceived as a legitimate and cool streetwear brand directly connected to YG, seen as trendy, stylish, and a statement. The Australian branch is seen as the official local channel to access these goods.

Copy Examples

• •Product Drop Announcement: "Built for the streets. The new [Product Name] just hit. Don't sleep. 🐺 #4HUNNID #Streetwear #NewDrop #4HunnidAU"
• •Website Banner Headline: "REP YOUR SET. THE AUTHENTIC 4HUNNID. SHOP NOW."
• •Email Subject Line (for a sale): "Real Ones Know. Exclusive Heat Inside 🔥"
• •Lifestyle Post: "Define your own lane. 4HUNNID Essentials made for the daily grind. Tap to cop. #4HUNNIDLife #StreetStyle #OOTD"
• •About Us Snippet: "From the West Coast to worldwide. 4HUNNID is more than clothing – it's a statement. Born from the vision of YG, we bring raw, authentic street style to those who own their narrative. This is 4HUNNID Australia. Keep it locked."