Tono de Marca

youthful, crafty, and friendly

Valores de Marca

• •Handcrafted Quality
• •Personalization & Customization
• •Community & Niche Appeal
• •Creativity & Trend-Awareness

Mejores Prácticas

• •Maintain a Consistent Emoji Palette: Continue using a select few emojis (like ✨, 💌, 💖, 🎨) that align with the brand’s friendly and creative feel to create a recognizable visual signature.
• •Develop a "Brand Dictionary": Create a list of key terms and phrases (e.g., "Handmade with love," "Shine on," "Your new favorite," "Custom for you") to use consistently across all platforms.
• •Always Include a Call-to-Action (CTA): Whether it's "DM for customs," "Shop Now," or "Tag a friend," every post should guide the audience on what to do next, encouraging interaction and sales.
• •Bridge Product Lines: When posting, create connections between the different product categories. For example, "The perfect accessory for you and your car. ✨ Match your bracelet to your new car freshener!" This creates a more cohesive brand identity.
• •Be Authentic and Personal: Continue to use a first-person voice ("We love creating...") and share behind-the-scenes content, such as the mold-making process, to reinforce the "handmade" value and build a stronger connection with the audience.

Percepción Social

The brand is perceived as a small, independent creator of handmade goods. The expansion into car accessories indicates a perception of the brand as versatile and entrepreneurial.

Ejemplos de Copy

• •Shine on ✨ Your new favorite everyday accessory has arrived. Handmade with love and ready for your custom requests. DM us to make it uniquely yours! 💌 #HandmadeJewelry #4GEMS #CustomBracelets
• •Ride in style! ✨ Our handmade [Sorority Name] car freshener keeps your car smelling amazing while you rep your letters. Tag a sister who needs this! ❤️ #GreekLife #CarAccessories #Handmade #SororityPride #4gemsdesigns
• •Have an idea? Let's bring it to life! 🎨 We love creating custom pieces that tell your story. From personalized color schemes to unique charms, slide into our DMs to start designing. #CustomJewelry #MontrealMade #ShopLocal
• •Hey Gem! We've been busy creating and have something new for you. ✨ Hint: It's not just jewelry anymore. Click here to see what's new and get 15% off your next order.
• •Help us choose our next design! Are you feeling more... 💖 Dainty & Minimalist or 🌈 Bold & Colorful? Vote now and help us craft our next collection!