Brand Tone

Artisanal & Passionate, Gourmet & High-Quality, Personalized & Celebratory, Friendly & Engaging, Creative & Modern

Brand Values

• •Artisanship & Craftsmanship
• •Quality
• •Seasonality & Freshness
• •Customer Satisfaction & Connection
• •Passion
• •Personalization

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use words like "handcrafted," "artisanal," "made with heart," "homemade," and "fait maison" to reinforce the core value of craftsmanship.
• •Highlight Quality and Freshness: Talk about "finest ingredients," "seasonal produce," "freshly baked," and the "irresistible taste" to convey the premium nature of the products.
• •Focus on Celebration and Personalization: Frame products around special occasions – birthdays, weddings, anniversaries, "just because" moments. Use language that evokes joy, love, and unique experiences ("your special day," "customized for you," "create memories").
• •Maintain a Warm, Passionate, and Engaging Voice: Use inviting language, express enthusiasm for the products and customer satisfaction (e.g., "We love creating..."), and encourage interaction by asking questions or inviting comments.
• •Showcase Local Roots (Reims): Mention "Reims," "local," or "in our Reims kitchen" where appropriate to build community connection and highlight the brand's origin, especially for local marketing.

Social Perception

Highly Positive, Reliable & Professional, Creator of Special Moments, Local Artisan

Copy Examples

• •Instagram Post (Image of a custom birthday cake): Crafting joy, one celebration at a time! ✨ This custom [Cake Flavor] bento cake was handmade with love right here in Reims for a special birthday. Let us make your next moment deliciously unforgettable. DM to design your dream cake! #LiliDelicacyReims #HandmadeInReims #BentoCake #BirthdayJoy #ArtisanPatisserie
• •Website Banner (Homepage): Lili Delicacy Reims: Where passion meets pastry. Discover artisanal treats, handcrafted with the finest seasonal ingredients. Taste the love in every bite. [Shop Now]
• •TikTok Video Caption (Showcasing various personalized biscuits): From 'I Do' to 'Happy Birthday,' we bake your memories! 💍🎉 Our personalized biscuits are the perfect sweet touch for any occasion. What will yours say? 😉 #CustomBiscuits #LiliDelicacy #ReimsGourmand #SweetCelebrations #HandmadeWithHeart
• •Facebook Ad (Targeting local Reims audience for gift ideas): Looking for the perfect gift in Reims? 🎁 Surprise them with a curated selection of fine delicacies or a stunning custom cake from Lili Delicacy. Handcrafted, heartfelt, and oh-so-delicious. Visit us or shop online! #FineFoodsReims #GiftIdeas #SupportLocalReims #LiliDelicacyReims #GourmetGifts
• •Product Description (For a seasonal fruit tart): Savor the taste of the season with our [Fruit] Tart. Bursting with fresh, locally-sourced [Fruit] and nestled in a buttery, handmade crust, it's a pure expression of nature's best, crafted with passion in our Reims kitchen. Limited quantities available – enjoy it while it lasts! #SeasonalTreats #ArtisanBakery #LiliDelicacy #FreshAndFruity #HandmadeInReims