Brand Tone

Empowering, Elegant, Discreet, Educational, and Caring.

Brand Values

• •Female Empowerment
• •Sexual Wellness & Self-Care
• •Authenticity & Freedom
• •Quality & Innovation
• •Discretion & Privacy
• •Elegance & Sophistication
• •Transparency

Best Practices

• •Incorporate informative content that normalizes sexual wellness.
• •Help customers make informed choices.
• •Maintain a tone of elegance and sophistication.
• •Emphasize discretion and trustworthiness in all communications.
• •Show empathy and understanding towards women's sexual wellness issues.

Social Perception

Perceived as high-quality, effective, trustworthy, and a safe space. Seen as an authoritative and caring resource for women's sexual wellness.

Copy Examples

• •Discover the elegance of intimate well-being.
• •Experience pleasure authentically, without judgment.
• •Your discreet journey to sexual empowerment begins here.
• •Voilux: Where sophistication meets sexual wellness.
• •Unlock your pleasure with our thoughtfully designed products.