Brand Tone

Professional & Knowledgeable, Supportive & Community-Oriented, Quality-Focused & Trustworthy, Modern & Innovative, Aspirational (Subtle)

Brand Values

• •Quality
• •Innovation
• •Artist Support & Empowerment
• •Community
• •Trust & Reliability
• •Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Knowledgeable, Supportive, Quality-Focused, Modern) and provide examples of do's and don'ts for language, terminology, and style. This ensures anyone writing copy understands the desired voice.
• •Prioritize Clarity and Professionalism: Avoid overly casual slang, jargon that isn't industry-standard, or grammatical errors. The copy should always reflect expertise and respect for the craft.
• •Highlight Quality and Benefits: Consistently weave in messaging about the superior quality of the products and how they benefit the artist (e.g., precision, reliability, better healing, vibrant results).
• •Speak to the Artist's Needs and Aspirations: Frame copy around how Onyx Tattoo Supply helps artists solve problems, improve their work, or achieve their creative goals. Use language that resonates with their professional identity.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual branding (e.g., clean website design, professional product photography). This creates a cohesive and trustworthy brand experience across all touchpoints.

Social Perception

Reliable Supplier, Good Customer Service, Quality Products, Supportive of Artists, Professional Outfit

Copy Examples

• •Headline: Elevate Your Artistry. Precision Tools for the Modern Tattooist. Body: At Onyx Tattoo Supply, we understand that your craft demands the best. Discover our curated selection of industry-leading machines, vibrant inks, and reliable supplies, all designed to help you achieve unparalleled results. Shop now and experience the Onyx difference. Tone: Professional, Quality-Focused, Aspirational.
• •Headline: Built for Artists, By Artists. Body: We're more than just a supplier; we're part of the community. Onyx Tattoo Supply is committed to empowering tattoo artists with innovative tools and unwavering support. Explore our latest arrivals and find exactly what you need to push your creative boundaries. Tone: Supportive, Community-Oriented, Knowledgeable.
• •Headline: Uncompromising Quality. Unwavering Performance. Body: Don't let subpar supplies hold back your talent. Onyx Tattoo Supply delivers premium-grade needles, inks, and equipment you can trust, session after session. Invest in reliability and focus on what you do best – creating incredible tattoos. Tone: Quality-Focused, Trustworthy, Professional.
• •Headline: Your Vision, Our Tools. The Perfect Partnership. Body: From concept to creation, Onyx Tattoo Supply provides the essential tools that bring your artistic vision to life. We meticulously select products known for their innovation and performance, ensuring you have the support you need to excel. Tone: Supportive, Innovative, Professional.
• •Headline: Join the Onyx Standard. Experience the Next Level of Tattoo Supplies. Body: Discover why leading tattoo artists choose Onyx. Our commitment to quality, innovation, and the tattoo community means you get more than just supplies – you get a partner dedicated to your success. Browse our collections today. Tone: Aspirational, Quality-Focused, Community-Oriented.