Brand Tone

Sophisticated & Artistic, Professional & Informative, Aspirational & Elegant, Quietly Confident, Slightly Exclusive

Brand Values

• •Artistic Integrity & Originality
• •Craftsmanship & Quality
• •Modern Aesthetics & Minimalism
• •Functionality & Innovation
• •Attention to Detail

Best Practices

• •Emphasize Artistry and Design Narrative: Always frame products not just by their features but by the artistic vision and design story behind them. Use evocative language that speaks to aesthetics, inspiration, and the creator's intent.
• •Maintain Sophisticated Vocabulary: Choose words that reflect elegance, quality, and intelligence. Avoid overly casual slang or overly technical jargon unless explaining a specific, innovative feature to a knowledgeable audience. The language should be polished and refined.
• •Focus on Quality and Craftsmanship: Consistently highlight the superior materials, meticulous attention to detail, and the skill involved in creating each piece. This reinforces the value and justifies the high-end positioning.
• •Visuals and Text Must Align: Ensure that the copy complements the high-quality, artistic imagery used. The tone of the text should match the mood and style of the visuals for a cohesive brand experience. For instance, minimalist photography should be paired with concise, elegant copy.
• •Be Informative but Aspirational: Provide necessary details (dimensions, materials, functionality) in a clear and professional manner, but always tie it back to the lifestyle, aesthetic pleasure, or the statement the piece makes. The copy should make the reader aspire to own the design.

Social Perception

High-End & Designer, Niche & Specialized, Visually Striking, Associated with Modern Interiors, Limited Direct Customer Feedback Visible Publicly

Copy Examples

• •The Aura Chandelier: Where light dances with form. Sculpted by hand, each element is a testament to the fluid beauty of modern design. Illuminate your space with more than light – with art. #EricSaloDesign #ArtisticLighting #ModernSculpture #LuxuryInteriors
• •At Eric Salo Design, we believe furniture transcends mere function. It's an intimate expression of artistry, a dialogue between material and vision. Discover designs born from a passion for the unique and the masterfully crafted. #DesignPhilosophy #Craftsmanship #ArtMeetsFunction
• •Introducing the 'Terra' Collection – an exploration of organic forms and earthly textures. Each piece is a homage to nature's inherent elegance, reimagined for the contemporary space. Experience design that grounds and inspires. [Link to Collection] #NewCollection #OrganicDesign #EricSalo #ModernFurniture
• •From sketch to statement piece. A glimpse into the meticulous journey of our 'Serif' lounge chair – where precision engineering meets sculptural artistry. #BehindTheDesign #CraftedWithCare #EricSaloDesignStudio #DesignerFurniture
• •Elevate your environment with a signature Eric Salo piece. Inquire today to discuss bespoke options or schedule a private viewing. Let us help you shape a space that truly reflects your vision. #BespokeFurniture #InteriorDesignInspiration #ContactUs #LuxuryDesign