Brand Tone

Inspirational, Friendly, Encouraging, and Accessible.

Brand Values

• •Creativity
• •Quality
• •Sustainability
• •Affordability
• •Customer Empowerment
• •Community

Best Practices

• •Always Inspire Action: Use language that motivates and encourages customers to start a project, learn a new skill, or express themselves creatively. Words like "discover," "unleash," "create," "imagine," and "craft" are key.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a creative friend. Use contractions, ask questions, and employ a warm, welcoming tone. Avoid overly technical jargon unless clearly explained for beginners.
• •Highlight Core Values Naturally: Weave in mentions of quality, affordability, sustainability, and community where relevant. For example, when describing materials, mention their sustainable sourcing if applicable.
• •Focus on Empowerment and Inclusivity: Ensure copy makes everyone feel capable of creating, regardless of their perceived skill level. Emphasize ease of use for beginner-friendly kits and the potential for growth and exploration for all.
• •Build a Sense of Community: Encourage sharing, interaction, and connection. Use phrases like "Join our community," "Share your projects with us," or ask engaging questions in social media captions. Refer to "fellow creators."

Social Perception

The brand appears to be perceived as a resource for creative supplies and inspiration.

Copy Examples

• •Unleash your inner artist! ✨ Our new [Kit Name] has everything you need to create something beautiful, no matter your skill level. Dive in and let your creativity flow – we can't wait to see what you make! #ArtsAndMore #DIYJoy #CreateEveryDay
• •Craft with a conscience! 💚 At Arts & More, we believe creativity shouldn't cost the Earth. That's why we're committed to offering sustainable and eco-friendly crafting supplies. Join us in making beautiful things while caring for our planet! #SustainableCrafting #EcoFriendlyArts #ArtsAndMoreValues
• •Got a creative itch? Scratch it with Arts & More! From vibrant paints to intricate miniature house kits, we offer affordable supplies to bring any project to life. Your next masterpiece starts here. Explore our collections today! #GetCreative #ArtsAndMoreUK #CraftSupplies
• •Hey Creative Soul! 👋 Ready to stock up on your favorite supplies? Our special sale is ON! It's the perfect time to grab those goodies you've been eyeing and empower your next amazing project. Happy crafting! Shop now & save! #ArtsAndMoreSale #CraftyDeals #YourCreativeJourney
• •Discover the joy of [Product Category, e.g., candle making] with our premium [Product Name] kit. Carefully selected for quality and ease of use, this kit provides everything you need to craft beautiful, [e.g., aromatic candles] that illuminate your space and spark your creativity. Perfect for beginners and experienced crafters alike!