Brand Tone

Aspirational yet Accessible, Enthusiastic and Customer-Centric, Stylish and Trendy

Brand Values

• •Accessibility: Making stylish home décor affordable for everyone is a core stated value.
• •Quality and Durability: The brand emphasizes working with artisans and selecting products for their quality and durability, alongside style and price.
• •Customer Satisfaction: A focus on good customer service and a positive shopping experience is highlighted.
• •Passion for Design: The brand originates from a "passion commune pour la décoration intérieure."
• •Style and Elegance: Ravisseo aims to provide products that are "élégants, modernes" and add a "vrai cachet" (real character) to interiors.

Best Practices

• •Be Consistent Across All Channels: Whether it's a product description, a social media post, an email, or a customer service interaction, the tone should feel consistently Ravisseo.
• •Maintain the balance between aspirational and accessible in all communications.
• •Show enthusiasm and a customer-centric approach in every interaction.
• •Keep up with current design trends to ensure the vocabulary remains stylish and modern.
• •Regularly monitor customer feedback and reviews to understand and adapt to changing perceptions.

Social Perception

Positive (based on available testimonials), Emerging Brand, Trustworthy (for app users)

Copy Examples

• •Livraison rapide | Offres exclusives | #Ravisseo
• •The configuration is simple and intuitive!
• •Transform your interior with our elegant and modern designs, accessible to all.
• •Discover our latest trends in home décor at affordable prices.
• •Add a touch of luxury to your interior with our high-quality products and excellent customer service.