Brand Tone

Intimate & Personal, Empowering & Confident, Artisanal & Passionate, Delicate & Romantic, Approachable & Friendly

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Self-love & Body Positivity
• •Comfort
• •Passion & Artistry

Best Practices

• •Speak from the Heart: Let the genuine passion for the craft and the products shine through in your words. Use "I" and "we" to create a personal connection, reflecting the handmade, small-business nature.
• •Emphasize the "Handmade" and "Unique": Consistently weave in terms like "handcrafted," "artisanal," "made to order," "unique design," and "bespoke" to reinforce the core value proposition.
• •Focus on Empowerment and Feeling: Use language that makes the reader feel good, confident, and beautiful. Words like "celebrate," "embrace," "empower," "comfort," "delicate," and "cherish" align with this.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure the language used matches the delicate, romantic, and high-quality imagery associated with the brand. Adjectives should evoke softness, elegance, and intimacy.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, approachable, and personal tone. Address customers by name when possible and show genuine appreciation for their support.

Social Perception

Positive, Niche & Boutique, Trustworthy, Aspirational yet Accessible

Copy Examples

• •Instagram Post (Image of a new bralette): "Whispers of lace, dreams of comfort. ✨ Our newest [Bralette Name] is lovingly handcrafted, just for you, to make every day feel a little more magical. Embrace your unique beauty. #LaceByMeg #HandmadeLingerie #SelfLove"
• •Website Product Description Snippet: "Indulge in the delicate artistry of the [Product Name]. Each stitch is a promise of comfort, each curve designed to celebrate you. Made to order, because you're one of a kind."
• •TikTok Video Caption (Behind-the-scenes of sewing): "From my hands to yours 💖✨ A little peek into how your favorite Lace By Meg pieces are made with love and a whole lot of passion! #HandmadeWithLove #LingerieMaking #SupportSmallBusiness"
• •Email Newsletter Subject Line: "Feel Beautiful, Inside & Out ✨ New Arrivals + A Little Treat For You!"
• •Pinterest Pin Description: "Ethereal comfort. Discover handmade lace lingerie that feels as good as it looks. Perfect for those moments when you want to feel uniquely, beautifully you. | Lace By Meg"