Brand Tone

Professional & Trustworthy, Caring & Empathetic, Adventurous & Active, Solution-Oriented & Practical

Brand Values

• •Quality & Performance
• •Sustainability & Safety
• •Innovation
• •Pet Well-being & Comfort
• •Customer-Centricity

Best Practices

• •Emphasize the use of high-tech Taiwanese fabrics and their benefits (waterproof, breathable, lightweight).
• •Highlight certifications like OEKO-TEX® and Bluesign® to reinforce safety and sustainability.
• •Focus on the benefits for both the pet and the owner, such as more quality time and shared adventures.
• •Use action-oriented language that evokes outdoor activities and exploration.
• •Incorporate customer testimonials to build trust and credibility.

Social Perception

Positive, Trusted, Responsive

Copy Examples

• •"Equip your furry friend with our multi-functional dog suit, crafted with advanced Taiwanese fabrics for ultimate protection and comfort on every adventure."
• •"Less maintenance, more quality time. Our innovative outerwear keeps your dog clean and dry, so you can focus on making memories together."
• •"Explore the outdoors with confidence. Pett2Go's windbreakers and raincoats offer superior protection from the elements, ensuring your dog stays comfortable and safe."
• •"Sustainability meets performance. Our eco-conscious fabrics are OEKO-TEX® STANDARD 100 and Bluesign® APPROVED, ensuring your pet's safety and minimizing our environmental impact."
• •"Don't let the weather stop you! Our lightweight and breathable designs allow your dog to move freely and comfortably, so you can enjoy every moment of your outdoor adventures together."