Brand Tone

Informative and Expert, Solution-Oriented, Direct and Efficient, Reliable and Trustworthy, Slightly Tech-Enthusiast Focused

Brand Values

• •Expertise & Quality
• •Customer Focus & Support
• •Reliability
• •Innovation & Being Up-to-Date
• •Efficiency

Best Practices

• •Prioritize Clarity and Information: Always aim to educate and inform the customer. Use clear, concise language, especially when dealing with technical products. Explain benefits, not just features.
• •Emphasize Solutions and Reliability: Frame products and services as solutions to customer pain points (e.g., slow internet, security concerns). Consistently reinforce the reliability of the products and the expertise of the company.
• •Maintain a Professional yet Approachable Voice: While expertise is key, avoid overly technical or alienating language where possible. The "Super Simpel" on the contact page is a good example of approachability. Strive for helpful and supportive.
• •Highlight Efficiency and Up-to-Date Offerings: Regularly mention fast shipping, easy ordering processes, and the availability of the latest technology and products to reinforce the brand's commitment to efficiency and innovation.
• •Be Consistent Across All Channels: Although social media is currently not a strong point, if developed, ensure the tone used there aligns with the website and any other customer communications. Every touchpoint should reflect the same core values and voice. If blog posts are technical and informative, marketing emails should echo this informative and helpful stance.

Social Perception

Positive Customer Experiences, Specialist Retailer, Trustworthy (Emerging), Limited Mainstream Visibility

Copy Examples

• •Headline: Stop Buffering. Start Performing. Body: Tired of lagging video calls and slow downloads? Wifi-center.nl delivers expert-selected networking gear from top brands like Ubiquiti and TP-Link. Get the reliable, high-speed WiFi you deserve. Order by 23:00, upgrade tomorrow.
• •Headline: Your Smart Home Starts with a Smarter Network. Body: Unlock the full potential of your smart devices with robust networking solutions from Wifi-center.nl. From advanced routers to secure camera systems, we provide the backbone for a seamlessly connected home. Explore our Eufy and UniFi ranges.
• •Headline: Network Down? We Speak Your Language. And Fix It. Body: Don't let network jargon confuse you. Our expert team at Wifi-center.nl offers clear advice and top-tier equipment to solve your connectivity challenges, big or small. Plus, get it fast – shipped same day if ordered by 23:00.
• •Headline: The Future of WiFi is Here. Are You Ready? Body: Discover the latest in WiFi 7 technology and advanced AI security solutions at Wifi-center.nl. We bring you cutting-edge products from leading brands to keep your home or business network ahead of the curve. Your upgrade to superior connectivity starts now.
• •Headline: Reliable Networks. Expert Support. Zero Hassle. Body: At Wifi-center.nl, we don't just sell network gear; we deliver peace of mind. High-quality products, knowledgeable advice, and fast, dependable shipping (free from €250). Build your best network with us.