Brand Tone

Passionate, Inclusive/Comprehensive, Enthusiastic & Fan-Centric, Informal and Direct

Brand Values

• •Fan Support/Passion
• •Variety/Comprehensiveness
• •Style in Fandom
• •Accessibility

Best Practices

• •Speak the Fan's Language: Use terminology, slang (appropriately), and references that resonate with football enthusiasts. Keep it energetic and direct.
• •Emphasize Passion and Emotion: Connect with the deep emotional investment fans have in their teams. Use words that evoke excitement, loyalty, and celebration.
• •Highlight Inclusivity and Variety: Continuously reinforce the message that Sky Mantos caters to all fans by offering a wide selection ("tem todos").
• •Be Visually Congruent: Ensure that the visuals used alongside the copy (e.g., on social media, website banners) match the energetic and passionate tone of the text.
• •Maintain Authenticity: Stay true to the core of being a fan-centric brand. Avoid overly corporate or detached language. Engage with followers and customers in a genuine and enthusiastic way.

Social Perception

Emerging Brand, Niche-Focused, Brazilian Market Focus

Copy Examples

• •Your passion? We've got the jersey. From global giants to local legends, Sky Mantos has every shirt you need to cheer with style. Find your colors today!
• •Fresh drop! The new 2024/25 season kits are here! Sky Mantos brings you the latest designs straight from your favorite clubs. Don't just watch the game, wear it!
• •Calling all [Team Name] fanatics! Show your unbreakable loyalty. Sky Mantos has your official [Team Name] jersey ready to ship. Wear your pride!
• •Game day ready! 🔥 Which 'manto' are you repping this weekend? Tag us in your pics! #SkyMantos #FootballPassion #CheerWithStyle
• •You've got the heart of a champion. We've got the jersey for every team you love. Sky Mantos: All the teams, for all the fans.