Brand Tone

Friendly, Approachable, Authentic, Genuine, Passionate, Enthusiastic, Faith-Oriented, Family-Centered, Down-to-Earth, Relatable, Slightly Sassy/Playful

Brand Values

• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Faith and Family
• •Customer Satisfaction
• •Affordability
• •Passion for Western Lifestyle
• •Supporting a Dream

Best Practices

• •Develop a "Brand Voice" Document: Clearly define your tone (e.g., "Friendly, Authentic, Faith-Inspired, Sassy Western Gal Pal"), list key phrases and words to use (e.g., "Howdy," "y'all," "bless your heart," "punchy," "handmade with love"), and words/phrases to avoid. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand who you're talking to – their values, their language, their sense of humor. Tailor your copy to resonate with the "cowgirl spirit," mamas, and those who appreciate a touch of rustic charm and faith.
• •Tell Your Story (and Keep it Real): Continue to weave in the founder's story, the handmade aspect, and the "why" behind the brand. Authenticity builds connection. Don't be afraid to show the personal side (within comfort levels).
• •Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the tone should feel recognizably "Sagebrush Style Co." Use similar salutations, colloquialisms, and levels of enthusiasm.
• •Engage and Listen: Pay attention to how your customers talk and what they respond to. Use their language (when appropriate) in your replies and future content. Let customer interactions and feedback subtly shape and reinforce the tone, ensuring it remains relatable and genuine.

Social Perception

Positive among its niche target audience, Seen as authentic and relatable, Appreciated for its specific style, Trustworthy (within its customer base)

Copy Examples

• •✨ Howdy, beautiful! ✨ Our new 'Sunrise & Sagebrush' tee just dropped, and it's softer than a prairie breeze! Handmade with love and a whole lotta coffee, right here by yours truly. Perfect for chasing dreams or just chasing kiddos. 😉 Snag yours and let your Western heart shine! #SagebrushStyleCo #WesternWear #HandmadeGoodness #FaithFamilyFarm
• •Tired of the same ol' city slicker styles? 🤠 At Sagebrush Style Co., we're all about that authentic cowgirl spirit! From punchy graphic tees to cozy hoodies that feel like a warm hug, every piece is designed in the USA and handmade with passion. Support a mom-made dream and find your new favorite Western piece today! Shop now: [Link] #WesternFashion #ShopSmall #RanchyAndRadiant #SagebrushStyle
• •Well, bless your heart if you thought this was our first rodeo! 😉 This tee is for the seasoned cowgirl who knows her way around the arena and ain't afraid to show it. Comfy, durable, and designed to turn heads (and maybe get a chuckle or two). Pair it with your favorite jeans and boots for a look that's 100% you. #NotMyFirstRodeo #SassyCowgirl #WesternGraphicTee #SagebrushStyleCo
• •Strength, Grace, & Grit 🙏 Our new Faith Collection pieces are here to remind you of what truly matters. Each design is crafted with a prayerful heart, hoping to bring a little inspiration to your everyday. Wear your faith proudly, y'all. Explore the collection: [Link] #FaithBasedApparel #ChristianCowgirl #MadeWithLove #SagebrushStyle
• •Packing up your happy mail! 💌 Seriously, y'all, every single order makes this mama do a happy dance! Thank you for choosing Sagebrush Style Co. and supporting my dream. Couldn't do it without ya! 🥰 #SmallBusinessLove #PackingOrders #WesternBoutique #ThankYouYall #SagebrushStyleCo