Brand Tone

Artistic & Expressive, Personal & Authentic, Sophisticated & Cultured, Quietly Confident, Predominantly Serious/Introspective

Brand Values

• •Artistic Integrity
• •Emotional Expression
• •Authenticity
• •Craftsmanship & Skill
• •Connection

Best Practices

• •Prioritize Visual Storytelling: Let the art speak first. Copy should complement and enhance the visual narrative, not overpower it. Use descriptive language that evokes the same emotions as the artwork.
• •Maintain Authenticity: Share genuine insights into the artistic process, inspirations, and the meaning behind the work. Avoid overly commercial or salesy language. The connection is with the artist and her vision.
• •Use an Educated but Accessible Voice: While the art may be sophisticated, the language should be understandable to a broad audience of art appreciators, not just academic critics. Define art-specific terms if necessary, or focus on the emotive aspects.
• •Emphasize Emotion and Connection: Focus copy on how the art makes one feel, the stories it tells, or the universal themes it explores. This aligns with the expressive nature of Schieder's work.
• •Be Consistent Across Platforms: Whether it's an Instagram caption, a website description, or an email, the underlying tone of artistic integrity, personal expression, and quiet confidence should remain consistent. Adapt the length and style slightly for the platform, but not the core voice.

Social Perception

Respected Artist, Evocative & Emotional Work, Professional, Niche Appeal, Positive but Limited Mainstream Visibility

Copy Examples

• •Instagram Post (New Artwork): Immersed in the studio, bringing new emotions to life on canvas. This latest piece, 'Echoes of Silence,' explores the quiet conversations we have with ourselves. What do you feel when you look at it? #GreteSchiederArt #VisualArtist #ContemporaryPainting #ArtCollector #EmotionalArt
• •Website Shop - Product Description (for a print): Bring the expressive power of 'Whispers in the Bloom' into your space. This archival quality print captures the vibrant hues and emotive depth of the original painting, offering a daily invitation to reflection and beauty. A testament to the enduring connection between humanity and the natural world. Limited edition. #FineArtPrint #GreteSchieder #ArtForYourHome #FigurativeArt #InvestInArt
• •Facebook Post (Exhibition Announcement): Honored to announce my participation in the upcoming 'Visions & Voices' group exhibition at Gallery X, starting [Date]. I will be showcasing a series of new works that delve into themes of interconnectedness. I invite you to experience the collection and the incredible work of fellow artists. More details on my website. #ArtExhibition #GreteSchieder #ContemporaryArt #ItalianArtist #ArtShow
• •Email Newsletter Snippet (to subscribers): Dear art lover, Step into my world. This month, I'm sharing a glimpse into the inspiration behind my latest series – the interplay of light and shadow not just in form, but in feeling. Discover the stories woven into each brushstroke on my blog, or explore new arrivals in the shop. With artistic regards, Grete. #ArtisticJourney #StudioLife #NewArt #GreteSchiederStudio
• •Instagram Story (Work in Progress): (Visual: A short video panning over a canvas with initial layers of paint) Text Overlay: The beginning of something new... trusting the process. ✨ #WIP #ArtistAtWork #GreteSchieder #CreativeProcess #AbstractFigurative