Brand Tone

Passionate and Enthusiastic, Approachable and Inclusive, Educational and Story-Driven, Friendly and Personal, Celebratory

Brand Values

• •Quality and Curation
• •Discovery and Experience
• •Education
• •Community
• •Sustainability and Support for Local Producers
• •Passion for Wine

Best Practices

• •Embrace Enthusiasm: Always inject genuine passion and excitement when talking about wine. Use exclamation points where appropriate and celebratory language.
• •Tell the Story: Don't just list features; narrate the story behind each wine, winemaker, or vineyard. Make it personal and relatable.
• •Be Inclusive and Accessible: Avoid overly technical or snobbish wine language unless you're clearly explaining it. Make everyone feel welcome, regardless of their wine knowledge.
• •Engage Personally: Respond to comments and messages with a friendly, human touch. Use names, ask questions, and show you value your community's input.
• •Educate Playfully: Frame educational content as a discovery or an exciting journey rather than a dry lesson. Use questions, fun facts, and relatable analogies.

Social Perception

Knowledgeable, passionate, and providers of quality wines and interesting discoveries. Niche specialist in Chilean wines, appealing to those looking to explore beyond mass-market options. The personal touch in their videos and communications seems to resonate well with their audience, fostering a sense of connection.

Copy Examples

• •¡SALUD por las nuevas aventuras! 🍷✨ Acaba de llegar a nuestra cava este increíble Carménère del Valle del Maule que te robará el corazón. ¿List@ para descorchar una historia líquida llena de sabor y tradición? ¡Bravo por el vino que nos une! #BravoPorElVino #VinoChileno #CarménèreLove #DescubreChile #WineTime
• •Psst... Your Next Favorite Chilean Wine is Waiting! 😉🍇 Hey [Customer Name], get ready to say 'Bravo!' because your monthly journey through Chile's finest vineyards is about to get even more exciting. We've handpicked some hidden gems that tell the story of their terroir with every sip...
• •Unlock the Secrets of Chilean Wine. Discover, Learn, and Enjoy with Bravo por el Vino. Your adventure starts here!
• •More than just wine, it's a community! Join Bravo por el Vino and connect with fellow wine lovers. Share your 'Bravo!' moments, learn together, and explore the best of Chile, one bottle at a time. Click to join our wine family!
• •Meet the Garcías: third-generation winemakers pouring their soul into every bottle. This isn't just wine; it's a legacy of passion and sustainable friendship. By choosing this [Wine Name], you're saying 'Bravo!' to tradition and artistry. Taste the difference.