Brand Tone

Friendly, helpful, practical, stylish, and aspirational.

Brand Values

• •Quality & Craftsmanship: Emphasis on "sturdy solid wood," "12cm thick mattress," and "handcrafted by local skilled artisans."
• •Customization & Personalization: "Choose the design, size, fabric and color," "custom-made, allowing you to create a piece that matches your unique style and taste."
• •Customer Convenience & Satisfaction: "Fast and free delivery in less than 14 days," "excellent customer service," "attentive and helpful."
• •Practicality & Functionality: "Transform your living room," "experience the convenience of having a stylish sofa and a cozy bed in ONE."
• •Local Focus: "100% made in the UAE," "handcrafted by local skilled artisans."

Best Practices

• •Always Prioritize the Customer's Needs & Aspirations: Frame copy around solving their problems (space, guest comfort, style) and helping them achieve their desired lifestyle (stylish, organized, hospitable).
• •Use Clear, Inviting, and Benefit-Driven Language: Avoid overly technical jargon. Focus on what the customer gains (e.g., "save space," "unmatched comfort," "stylish days").
• •Maintain a Friendly and Approachable Voice: Use contractions (you're, it's) and welcoming phrases. Imagine you're personally helping a friend choose furniture.
• •Highlight Key Differentiators Consistently: Regularly weave in values like "custom-made," "UAE-crafted," "quality materials," and "fast, free delivery" to reinforce brand identity.
• •Ensure Visuals and Text Align: The modern, clean, and aspirational style of the visuals should be matched by copy that is equally polished, positive, and inspiring. The tone on TikTok might be slightly more playful, but the core message of style and practicality should remain.

Social Perception

As a specialized e-commerce brand in the UAE furniture market, Come Over would be perceived as a modern, convenient option for space-saving and customizable furniture. Their active social media presence helps build brand awareness and showcase their products effectively to a design-conscious audience. The "Made in UAE" aspect likely resonates positively with local consumers.

Copy Examples

• •Headline: Transform Your Dubai Living Space, Beautifully. Body: Tired of compromising on style or space? Our custom-made sofa beds are handcrafted in the UAE to fit your life and your home perfectly. Choose your design, fabric, and size, and let us deliver comfort and elegance to your doorstep in under 14 days. Sweet dreams and stylish days are just a click away!
• •Headline: Guests Coming Over? Welcome Them with Unmatched Comfort. Body: Don't let a lack of space mean a lack of hospitality. Our sofa beds feature a plush 12cm mattress, ensuring your guests enjoy a truly restful night's sleep. Plus, with family and pet-friendly fabrics, style meets practicality. Design yours today!
• •Headline: Your Vision, Our Craftsmanship. Sofa Beds Made Just For You in the UAE. Body: Why settle for off-the-shelf when you can have bespoke? At Come Over, we bring your ideal sofa bed to life. From compact 1-seaters to spacious L-shapes, every piece is made with passion and precision right here in the UAE. Let's create your perfect fit.
• •Headline: Smart Living, Stylishly Solved. Body: Maximize your apartment space without sacrificing an ounce of style. Our Come Over sofa beds are the chic, practical solution for modern UAE living. Easy to transform, a dream to sleep on, and designed by you. Explore the possibilities!
• •Headline: Pet-Proof. Kid-Proof. Guest-Approved. Body: Life happens! That’s why our sofa beds offer beautiful, durable fabrics that are easy to clean and waterproof. Finally, a sofa bed that’s as resilient as it is comfortable and stylish. Quality you can see, feel, and trust – delivered free.