Brand Tone

Technologically Advanced/Innovative, Reassuring/Peace-of-Mind Focused, Authoritative/Expert

Brand Values

• •Safety
• •Security
• •Innovation/Technology
• •Peace of Mind

Best Practices

• •Highlight Technological Advancement Clearly: Explain the benefits of features like fingerprint recognition and smart lock in terms of speed, reliability, and preventing unauthorized access, avoiding overly technical jargon where possible.
• •Emphasize Peace of Mind: Connect the product features back to the emotional benefit of knowing firearms are safely stored and inaccessible to unauthorized individuals, especially children.
• •Ensure Clarity and Differentiation: Given potential name confusion with unrelated Vone entities,
• •Use words like "protect," "secure," "reliable," "prevent," "peace of mind."
• •Clearly highlight the advanced biometric sensor and automatic pop-up trigger lock to ensure firearm security from unauthorized access, ensuring immediate accessibility when needed.

Social Perception

To be perceived as a provider of advanced, reliable safety solutions for gun owners, building a strong reputation within the firearm industry.

Copy Examples

• •Our advanced biometric sensor and automatic pop-up trigger lock mean your firearm is secure from unauthorized hands, yet immediately accessible when you need it most.
• •VoneSafe empowers gun owners and their communities with the highest standards of safety, security, and peace of mind.
• •VoneSafe products prevent unauthorized access, particularly by minors or intruders.
• •VoneSafe's patented Smart Gun Lock provides 0.1-second fingerprint recognition.
• •Visit vonesafe.com for reliable firearm safety solutions.