Brand Tone

quirky, humorous, playful, friendly, and enthusiastic

Brand Values

• •Joy and Laughter
• •Uniqueness and Personalization
• •Customer Happiness
• •British Identity
• •Accessibility/Customer Focus
• •Eco-consciousness (Stated)

Best Practices

• •Embrace the Quirk: Don't be afraid to use playful language, puns (goose-related, if clever!), and humor that aligns with the brand's "chuckle-inducing" promise. Keep it light, fun, and slightly irreverent.
• •Be Genuinely Enthusiastic: Let the copy reflect a true passion for unique and delightful gifts. Use exclamation points appropriately and convey a sense of excitement about the products and the joy they bring.
• •Focus on the "Smile Factor": When writing copy, always consider how it will make the customer feel. Aim to evoke positive emotions like amusement, delight, and warmth, as stated in the "About Us" section.
• •Keep it Clear and Friendly: While being quirky, ensure the core message is easy to understand. Use approachable language, as if talking to a friend. Avoid overly corporate or stuffy phrasing.
• •Consistency Across Platforms, but Adapt to the Medium: While the core tone remains, tailor the expression to each platform. TikTok can be more informal and trend-driven, while email copy might allow for slightly more descriptive (yet still fun) language. Regularly review all customer-facing text to ensure it aligns with the established tone.

Social Perception

aims to be seen as a source of joy and unique gifts; however, there are concerns regarding customer service, product quality, and delivery.

Copy Examples

• •Social Media Post (Instagram/Facebook): "Warning: May cause spontaneous grinning! 😉 Our new [Product Name] has officially landed, and it's quirkier than a goose in galoshes. Perfect for that friend who has everything (except maybe this!). Tag 'em below! #GiftGoose #QuirkyGifts #UnusualFinds #GiftIdeas #NewArrival"
• •Product Description (for a novelty homeware item): "Tired of boring shelves? So were we! Introducing the [Product Name] – guaranteed to raise eyebrows and start conversations. It’s not just homeware, it’s a statement. A hilarious, adorable, gotta-have-it statement. Go on, your home deserves a bit of Gift Goose fun! ✨"
• •Email Subject Line: "Psst... Your next favorite quirky gift is inside! (Plus, a little giggle)"
• •Website Banner: "Stop Scrolling, Start Gifting! Extraordinary smiles delivered. Free UK delivery over £40!"
• •TikTok Video Caption (Showcasing a personalized house sign): "House signs so cool, even your postie will be jealous! 😎✨ Personalize yours and make your door the talk of the street. Tap to shop the joy! #GiftGooseUK #PersonalisedGifts #HomeDecor #QuirkyFinds #HouseGoals"