Brand Tone

Empowering, confident, and community-oriented, blending aspirational fashion language with an accessible, mission-driven voice that inspires confidence.

Brand Values

• •Inclusivity and Representation
• •Affordable Quality
• •Empowerment
• •NYC-Inspired Design

Best Practices

• •Lead with the Mission: Always connect the product back to the core values of empowerment, inclusivity, and community. Use 'we' and 'our' to foster a sense of shared identity.
• •Balance 'Style' with 'Substance': Pair fashion-forward language ('edgy feel,' 'modern twist') with affirmations of quality and purpose ('durable,' 'symbol of strength'). This reinforces the value proposition of being both stylish and meaningful.
• •Use Empowering Language: Employ strong, confident verbs and adjectives. Words like 'empowerment,' 'solidarity,' 'celebrate,' 'strength,' 'resilience,' and 'confident' should be central to the brand's lexicon.
• •Highlight 'Quality for All': Consistently mention the high-quality materials (acetate, stainless steel, CR-39 lenses) in the context of offering them at a fair, accessible price point to challenge the industry standard.
• •Maintain the NYC Connection: Reference New York City as the source of inspiration for the designs. This grounds the brand in a specific cultural context known for diversity, style, and resilience, adding a layer of authenticity.

Social Perception

The public perception of 4Dshades is overwhelmingly positive, with customers praising its inclusive fit for diverse face shapes, exceptional product quality, and stylish designs that instill confidence and attract compliments.

Copy Examples

• •Not just a look, it's a statement. Our Lavish Trapezoid Shells are designed in NYC to celebrate you. Bold, resilient, and unapologetically stylish. #4Dshades #ShineBright
• •Luxury Style, Fair Prices. Discover The Lavish Collection, created with our community in mind. Quality sunglasses that finally fit. [Shop Now]
• •Tired of sunglasses that don't fit? We see you.
• •Engineered in NYC, designed for us. 4Dshades was born to bring quality, style, and empowerment to our community. Experience the perfect fit with our Lavish Collection, made with hypoallergenic acetate and durable steel. Shop now for a look that's more than an accessory. It's a statement of solidarity.
• •Inspired by the unstoppable energy of the city, the Lavish Aviators are a symbol of strength. Made with premium materials, they’re a testament to our belief that everyone deserves access to quality design. This isn't just an accessory; it's armor for your vision and a badge of your identity.