Brand Tone

Elegant, sophisticated, aspirational, contemporary with a touch of tradition, quality-focused for fashion. Practical, convenient, modern, and solution-oriented for general e-commerce. Engaging, promotional, and customer-focused on social media.

Brand Values

• •Quality
• •Style & Elegance
• •Versatility/Variety
• •Customer Convenience
• •Affordability/Value
• •Timelessness & Sustainability

Best Practices

• •Define and Document Your Core Tones: Clearly distinguish the primary tone for different product categories if they vary (e.g., "elegant & sophisticated" for fashion, "practical & modern" for gadgets). Create a simple brand voice guide with keywords and examples for each.
• •Know Your Audience for Each Product Line: Tailor the tone to resonate with the specific customer segment you're addressing. Language for a luxury dress collection might differ from that used for a budget-friendly phone stand.
• •Maintain Consistency Across Platforms, Adjusted for Format: While the core tone should be consistent, adapt its expression to the platform. Instagram might use more emojis and questions, while website copy might be more descriptive and formal.
• •Focus on Benefits and Evoking Emotion: Connect product features to customer benefits and the desired feeling (e.g., elegance, convenience, confidence). For fashion, describe how the garment makes the wearer feel; for gadgets, how it solves a problem or simplifies life.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and ad campaigns to ensure they align with your defined brand tone and values. Gather feedback and make adjustments as your brand evolves or as you gain more insights into customer perception.

Social Perception

Positive perception of product quality, design, and delivery speed on the Avora PK website. Mixed perception on broader social media (like TikTok) with some praising affordability and style, while others express concerns about fabric quality or customer service.

Copy Examples

• •Discover the allure of Avora. Our new collection weaves timeless elegance with contemporary artistry, crafting pieces that speak to your unique grace. Indulge in luxurious fabrics and exquisite details. Shop now and define your moment.
• •Stay cool, calm, and collected wherever you go. The Avora portable neck fan offers 360-degree airflow in a sleek, hands-free design. Perfect for your commute, workout, or simply relaxing. Beat the heat with Avora.
• •✨ Brighten your workspace and boost your day! ✨ Our new desk essentials are here to add a pop of style and a wave of productivity. What's your favorite way to personalize your space? Let us know below! #AvoraHome #DeskGoals #WorkInStyle
• •Embrace tradition, express your style. Avora's unstitched collection offers a canvas for your creativity. Premium fabrics, intricate designs – create an ensemble that's uniquely yours. Explore the artistry at Avora.pk.
• •Big style, smart savings! 🎉 Get [X]% off storewide at Avora.pk for a limited time. From chic fashion to handy gadgets, find your new favorites today! Don't miss out! #AvoraSale #Deals #ShopNow