Brand Tone

Personal and Relatable, Caring and Nurturing, Passionate and Dedicated, Positive and Uplifting, Trustworthy and Transparent

Brand Values

• •Quality and Craftsmanship
• •Natural and Clean
• •Customer-centricity
• •Family and Personal Well-being
• •Sustainability

Best Practices

• •Embrace the Founder's Voice: Continuously channel Alexis's personal story and motivations (sensitive skin, migraines, love for her daughter, passion for natural products). Use "I" and "my" when appropriate, especially in direct communications like social media captions or an "About Us" section, to maintain that personal connection.
• •Prioritize "Clean," "Natural," and "Handmade": These are core values and should be consistently woven into product descriptions, social media posts, and all marketing materials. Explain *why* these are important (gentle, sustainable, high-quality).
• •Focus on Benefits, Not Just Features: Instead of just saying "soy wax candle," explain the benefit: "Our hand-poured soy wax candles burn cleaner and longer, offering you hours of natural, gentle fragrance." Connect products to the feeling of "serenity," "calm," and "well-being."
• •Maintain a Warm and Approachable Language: Use welcoming and friendly language (e.g., "Hey there gorgeous!", "Pouring a little peace into your week"). Avoid overly technical jargon. Keep sentences clear and easy to understand, reflecting a genuine and caring personality.
• •Engage Authentically: Respond to comments and messages with the same warmth and personal touch seen in the brand's own content. Share user-generated content (with permission) to build community and reinforce the relatable, customer-centric image. Be transparent about processes and even the challenges of being a small business owner, as this resonates with the established TikTok presence.

Social Perception

Positive: Customers generally have a very positive view, praising product quality (especially scents), packaging, and customer service. Appreciation for Handcrafted Nature: Buyers seem to value the handmade aspect and the story behind the brand. Supportive of Small Business: The brand resonates with those looking to support small, owner-operated businesses, particularly those run by "moms" or "mamas." Seen as High-Quality and Trustworthy: The emphasis on natural ingredients and the owner's personal involvement contribute to this perception.

Copy Examples

• •Pouring a little peace into your week. ✨ Our new [Candle Scent Name] candle is handcrafted with all-natural soy wax and the purest oils, because your sanctuary deserves the best. Gentle on senses, big on serenity. What scents bring you calm? Share below! #TheMeltedChe #HandPouredHappiness #NaturalLiving #SmallBatchCandles #HomeSanctuary
• •From my home to yours! ❤️ Putting lots of love (and the best natural ingredients!) into every batch of our [Product Name]. It all started with wanting gentle solutions for my own family, and I'm so happy to share these moments of calm with you. Thanks for supporting this mama-run biz! #TheMeltedCheStory #HandmadeWithLove #CleanFragrance #SmallBusinessOwner #MompreneurLife
• •Refresh your space, instantly. Our [Scent Name] Room + Linen Spray is your go-to for a burst of natural fragrance. Made with sustainable ingredients and carefully chosen essential oils, it's designed to uplift your mood without overwhelming your senses. Perfect for a quick spritz before guests arrive or a calming mist on your pillows before bed. Because everyone deserves a breath of fresh, clean air. #SustainableScents #AromaTherapyAtHome #TheMeltedChe #CleanLivingSimplified
• •Tired of harsh chemicals in your home fragrances? At The Melted Che, we believe in the power of nature. 🌱 From our signature hand-poured candles to our skin-loving body butters, every product is crafted with clean, natural ingredients and a whole lot of care. Experience the difference quality makes. Shop our collection today and find your new favorite scent! #NaturalHome #ArtisanMade #SupportSmall #TheMeltedCheDifference #HealthyHomeHappyHome
• •Hello Gorgeous! Get ready to infuse your home with 'moments of serenity.' Our new [Collection Name] has just arrived, inspired by [Inspiration, e.g., 'the tranquility of a spring garden']. Each piece is hand-poured by me, Alexis, ensuring it’s perfect for even the most sensitive souls (like mine!). Discover beautiful aromas that are kind to you and the planet. Explore the collection now! #NewCollectionDrop #TheMeltedChe #MindfulLiving #HandcraftedLuxury #SustainableHome