Brand Tone

Inspirational & Empowering, Passionate & Enthusiastic, Supportive & Community-Oriented, Stylish & Feminine, Approachable & Relatable

Brand Values

• •Empowerment of Girls and Women in Rugby
• •Inclusivity & Belonging
• •Celebrating Duality
• •Passion for Rugby
• •Joy & Spirit
• •Representation

Best Practices

• •Speak Directly to Your Audience: Use language that resonates with young female athletes and their supporters (e.g., "fierce," "spirit," "dream," "lead," "shine").
• •Emphasize Empowerment and Inspiration: Ensure copy consistently uplifts and encourages girls and women in rugby, highlighting their strength and potential.
• •Maintain Authenticity: Continue to leverage the "rugby mom" founder story to build trust and relatability. Share genuine passion for the sport.
• •Showcase the "Duality": Consistently balance the message of on-field toughness with off-field style and femininity in your product descriptions and storytelling.
• •Foster Community: Use inclusive language ("we," "us," "together," "join our movement") and encourage interaction to build a sense of belonging around the brand.

Social Perception

The name "Bliss" in conjunction with "Rugby" is generally associated with positive emotions, individual player achievements (Bliss Wilkins, Tom Bliss), or enjoyable rugby experiences. The brand's messaging directly targets a niche audience: girls and women involved in or interested in rugby, and potentially their families (e.g., rugby moms). The clear mission to empower this demographic is likely to be well-received within this community. The focus on women's rugby, a growing area of the sport, positions the brand well for future positive perception and community building.

Copy Examples

• •Headline: Unleash Your Fierce. Embrace Your Style. Bliss Rugby. Body: On the pitch, you're a force. Off the pitch, you shine. Our latest collection is designed for every side of you. Play with passion, live with Bliss. #BlissRugby #GirlsInRugby #RugbyStyle
• •Headline: More Than Just a Jersey. It's a Statement. Body: Bliss Rugby is for every girl who dreams of the try line, every woman who leads the charge. Wear your spirit. Inspire the next generation. Find your Bliss on and off the field. #EmpowerHer #RugbyLife
• •Headline: From a Rugby Mom, For Rugby Daughters. Body: We know the heart it takes. We celebrate your strength. Bliss Rugby offers apparel that’s as resilient and stylish as you are. Join our movement. #RugbyFamily #FutureLegend #BlissMovement
• •Headline: Find Your Joy. Find Your Team. Find Your Bliss. Body: Rugby is about community, strength, and the sheer joy of the game. Our apparel is crafted to make you feel part of something special, celebrating every tackle, every try, every moment. #JoyInTheSport #StrengthAndSpirit #BlissRugby
• •Headline: Style That Roars. Comfort That Endures. Body: Who says you can't be fierce and fashionable? Bliss Rugby designs gear that keeps up with your game and expresses your unique style. For the love of rugby, for the power of women. #FierceAndFeminine #RugbyFashion