Brand Tone

Friendly and Approachable, Creative and Inspirational, Reassuring and Customer-Focused, Simple and Effortless

Brand Values

• •Creativity and Inspiration
• •Personalization and Uniqueness
• •Mindfulness and Simplicity
• •Customer Satisfaction
• •Practicality and Ease of Use

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Use warm, approachable language ('your ultimate nighttime companion') while clearly communicating the product's benefits and ease of use ('simple installation,' 'effortless cleaning').
• •Embrace Simplicity and Clarity: Just as the product aims to be a distraction-free tool, the copy should be straightforward, easy to understand, and avoid jargon.
• •Highlight the 'endless possibilities.'
• •Let this purpose shine through the language.
• •Maintain consistency in tone and messaging across all platforms.

Social Perception

The brand is perceived as customer-centric, creative, and focused on providing simple, practical solutions that enhance personal expression and well-being.

Copy Examples

• •Make your room feel personal and unique.
• •Your ULTIMATE nighttime companion.
• •Capture those flashes of inspiration.
• •Reconnect with your ideas in a tangible, mindful way.
• •Illuminate Your Ideas, Light Up Your Night.