Brand Tone

Inspiring & Creative, Warm & Friendly, Aesthetic & Natural, Helpful & Informative

Brand Values

• •Sustainability
• •Creativity & Individuality
• •Quality
• •Joy & Well-being
• •Natural Beauty

Best Practices

• •Create a Brand Voice Guide: Document key elements of the brand tone (e.g., warm, inspiring, natural), preferred vocabulary (e.g., lovingly, handcrafted, sustainable), and things to avoid (e.g., overly formal language, hype). Share this with anyone creating content.
• •Know Your Audience: Understand their interests, aspirations, and the language they use. Tailor copy to resonate with individuals passionate about home decor, DIY, sustainability, and natural aesthetics.
• •Tell a Story: Connect with customers on an emotional level by weaving in the brand's origin, the passion behind the products, and the joy they aim to bring. Highlight the sustainable aspect as a core part of this story.
• •Be Authentic and Personal: Let the founder's passion shine through. Use "we" and address the customer directly ("you"). Share behind-the-scenes content and founder stories to build a genuine connection.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email. While the style might adapt slightly for each platform (e.g., more playful on TikTok), the core essence of the brand's voice should remain the same. Regularly review content across all platforms to ensure alignment.

Social Perception

Positive Engagement, Community Focus, Aesthetically Pleasing, Trust (implied)

Copy Examples

• •Instagram Post (Product Showcase): Breathe life into your space with the timeless elegance of our new 'Wild Meadow' dried flower bouquet. Hand-arranged with love, it’s a little piece of nature’s art, crafted to bring lasting beauty and a touch of sustainable style to your home. What corner would this brighten for you? ✨ #SomedayzShop #Trockenblumenliebe #SustainableDecor #NaturalHome
• •Website Homepage Banner: Welcome to Somedayz Shop – Where dried flowers tell a story of beauty, creativity, and enduring charm. Discover handcrafted arrangements and DIY kits to make your home uniquely yours. Naturally beautiful, lovingly curated.
• •TikTok Video Intro (DIY Tutorial): Hey flower friends! 🌿 Want to create a stunning dried flower wreath that lasts? Grab your Somedayz DIY kit, and let’s get crafty! Super easy, super fun, and oh-so-chic. Let’s go!
• •Facebook Ad (Promoting a Workshop/DIY Kit): Unleash your inner florist! 🌸 Our popular DIY Dried Flower Arrangement Kit is back in stock. Perfect for a relaxing weekend project or a thoughtful gift. Get inspired and create something beautiful that lasts. Shop now and let your creativity bloom! #SomedayzDIY #DriedFlowerWorkshop #HomeDecorInspo
• •Product Description (for a specific dried flower type): Meet our enchanting Preserved Eucalyptus Cinerea. With its delicate, silvery-green leaves and subtle, fresh scent, it’s the perfect way to add a touch of natural sophistication to any arrangement or enjoy simply on its own in your favourite vase. Sustainably preserved to bring you joy for years to come. Approx. length: 60cm. Care: Keep dry and away from direct sunlight.