Brand Tone

Stylish & Trendy, Confident & Aspirational, Approachable & Friendly, Potentially Playful or Cool

Brand Values

• •Style & Fashion
• •Quality
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (e.g., Stylish, Confident, Approachable), key descriptive words, 'words to avoid,' and provide examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language, references, and humor (if any) should resonate with your target demographic. For GoodhEYE, this likely means a style-conscious audience that appreciates current trends.
• •Consistency Across Channels: Ensure the tone used on the website, social media, email marketing, and customer service responses is uniform. An Instagram post shouldn't be super casual if the website is very formal, and vice-versa.
• •Focus on Benefits, Not Just Features: While mentioning UV protection or material quality is important, frame it around how it benefits the customer (e.g., 'All-day comfort so you can focus on your adventure,' 'Protect your vision in style'). This naturally leads to more engaging and less robotic copy.
• •Review and Refine: Regularly review your copy and customer interactions. Are customers responding well to the tone? Does it accurately reflect the brand's evolution? Be open to making adjustments as the brand grows and you learn more about your audience.

Social Perception

A reliable source for stylish and good-quality eyewear.

Copy Examples

• •Headline for New Collection: Shade the Day, Your Way. Discover the new GoodhEYE collection and find your perfect pair.
• •Instagram Caption (Lifestyle Image): Sun's out, style's on. 🕶️ Elevate your look with our latest obsession. #GoodhEYE #SunglassSeason #StyleStatement
• •Product Description Snippet: Crafted for clarity, designed for impact. Our [Sunglass Model Name] frames aren't just an accessory; they're a vibe. Experience lightweight comfort and standout style, all day long.
• •Facebook Ad Copy: Tired of the same old shades? GoodhEYE delivers fresh designs that turn heads without breaking the bank. Shop now and see the difference. ✨
• •Email Subject Line (for a sale): Your Eyes Deserve This ✨ Up to 30% Off GoodhEYE Favorites!