Brand Tone

Motivational & Inspirational, Supportive & Community-Focused, Performance-Oriented & Resilient, Accessible & Value-Driven, Knowledgeable & Guiding

Brand Values

• •Resilience & Strength
• •Community
• •Quality & Performance
• •Accessibility
• •Empowerment
• •Authenticity

Best Practices

• •Always Emphasize Empowerment and Resilience: Frame messaging around overcoming obstacles and achieving personal bests. Use words that inspire action and perseverance.
• •Maintain a Supportive and Inclusive Voice: Speak to the audience as part of a community. Encourage interaction and celebrate collective achievements. Even when talking about individual performance, link it back to a broader spirit of striving.
• •Highlight Performance and Value Proposition: Consistently mention the quality and durability of the products in relation to their accessible price point. Reinforce that high performance doesn't have to be exclusive.
• •Keep it Authentic and Relatable: Share real stories (or encourage user-generated content) that reflect the brand's values. Avoid overly corporate or detached language. The "born in the Canadian wilderness by athletes" story is a good anchor.
• •Adapt to the Platform, but Maintain Core Messaging: While the tone might be more informal on TikTok versus a product description, the core values of strength, community, performance, and accessibility should always shine through. Ensure the "why" behind the brand is evident.

Social Perception

Positive for Product Value, Strong Community (for related fitness services/gyms), Motivational Resource, Potential for Confusion

Copy Examples

• •Reach your peak without breaking the bank. Our Summit Strong sunglasses are built for the views, the victory, and every challenge in between. Performance, clarity, and the resilience to keep going. #SummitStrong #AdventureReady #PeakPerformance
• •Don't let a premium price tag dim your vision. Summit Strong delivers high-performance sports sunglasses engineered for every athlete. Durable, clear, and ready for your next adventure. Shop now and see the difference. #SummitStrong #AffordablePerformance #TrainHardSeeClear
• •Engineered in the Canadian wilderness, for athletes who demand excellence without compromise. Summit Strong sunglasses: Your partner in pushing limits. #SummitStrong #BornForAdventure #PerformanceEyewear
• •When second place isn't an option, you need gear that matches your drive. Summit Strong sunglasses offer unparalleled clarity and rugged durability, empowering you to conquer any terrain. Experience premium performance, accessible to all.
• •Conquer Your Next Challenge with Summit Strong Clarity.