Brand Tone

Friendly and Relatable, Supportive and Inclusive, Positive and Uplifting, Community-Oriented, Genuine and Transparent

Brand Values

• •Inclusivity
• •Awareness
• •Family & Motherhood
• •Support for Small Businesses
• •Quality and Craftsmanship
• •Personalization/Customization
• •Creating Joy/Spreading Smiles

Best Practices

• •Share Authentic Stories: Continue sharing snippets of Lisa's journey, customer stories (with permission), or the inspiration behind products to maintain transparency and relatability.
• •Highlight Inclusivity and Awareness: Regularly feature and describe products that cater to size inclusivity and different awareness causes, reinforcing these core values.
• •Maintain a Positive and Encouraging Voice: Even when discussing challenges (like those mentioned in the founder's story), frame the narrative with hope, resilience, and a supportive community spirit.
• •Engage with the Community: Respond to comments, messages, and reviews in a timely and personal manner to foster a sense of community.
• •Showcase Customization Options: Highlight the personalization aspect of your products through visuals and stories, demonstrating the unique creations you offer.

Social Perception

Positive Customer Experiences: Customers appreciate the quality, design, and seller's service. Supportive Community: Perceived as a supportive small business, particularly within the mom and local (Indiana) communities. Advocate for Awareness: Viewed positively for offerings in the awareness niche.

Copy Examples

• •"Spreading smiles and creating a warm, inclusive atmosphere with every unique design."
• •"Anxiety On - Pink Ombre: A little sparkle to brighten your day!"
• •"Custom-made with love, just for you!"
• •"Supporting Autism Awareness with our exclusive tee. Made with care, worn with pride."
• •"Join our community of moms who love to shop small and support each other!"