Brand Tone

vibrant, expressive, and celebratory, with an element of luxury and exclusivity

Brand Values

• •Joy and Happiness: Sharing joy, shine, happiness and smiles through our Kimonos.
• •Self-Expression and Individuality: Fashion is seen as an expression of individuality, culture, and confidence.
• •Quality and Craftsmanship: Emphasis is placed on highest quality fabrics, top quality elaborated piece, and meticulously elaborated designs.
• •Customer Satisfaction and Experience: Maximizing the excitement experience of wearing their kimonos, referred to as The Festivo Kimono Experience.
• •Artisan Support: Working with experienced artisans, highlighting their talent and the happiness derived from this collaboration.

Best Practices

• •Embrace Evocative Language: Use vivid and sensory words that convey excitement, luxury, and self-expression (e.g., "dazzling," "mesmerizing," "ignite," "radiate," "exquisite").
• •Highlight Craftsmanship and Quality: Consistently mention the handmade nature, high-quality materials, and attention to detail in product descriptions and brand storytelling.
• •Focus on the "Experience": Frame wearing a Festivo Kimono not just as wearing clothing, but as an experience of joy, confidence, and standing out.
• •Maintain Visual Consistency: Ensure that all visual content (website, social media) aligns with the vibrant, expressive, and luxurious tone of the copy.
• •Engage with an Enthusiastic Voice: When interacting with customers online (comments, messages), maintain an energetic, positive, and celebratory tone that mirrors the brand's overall personality.

Social Perception

Positive customer reviews, niche appeal towards festival wear and rave outfits, visually driven brand.

Copy Examples

• •Ignite the night. Unleash your inner fire with a Festivo Kimono – where every sequin tells a story of joy and vibrant self-expression. Dare to be unforgettable.
• •Handcrafted luxury, designed for your most iconic moments. The Festivo Kimono Experience: feel the quality, radiate the happiness. Shop the collection.
• •More than just a kimono, it's a statement. Express your unique style and stand out from the crowd. Find your Festivo. #FestivalFashion #RaveReady
• •Crafted with passion, worn with joy. Our artisans pour their hearts into every stitch, so you can shine your brightest. Discover the Festivo difference.
• •From sunrise sets to starlit dance floors, make every moment a celebration. Festivo Kimonos: Your armor for a life lived vibrantly.