Brand Tone

Helpful, Inspiring, and Friendly

Brand Values

• •Creativity and Inspiration
• •Quality
• •Customer Satisfaction
• •Variety and Completeness
• •Ecological Responsibility
• •Reliability and Trust

Best Practices

• •Always Focus on the Customer's Creative Journey: Frame product descriptions and marketing messages around how Palácio da Arte can help customers achieve their artistic goals and express themselves.
• •Use Enthusiastic and Encouraging Language: Words like "discover," "create," "inspire," "unleash," and "imagine" can reinforce the brand's passion for crafting.
• •Maintain a Helpful and Supportive Voice: Offer tips, ideas, and solutions. Ensure customer service interactions are consistently friendly and problem-solving oriented.
• •Highlight Variety and Quality: Consistently remind customers of the extensive product range and the commitment to high-quality materials, reinforcing reliability.
• •Showcase the Community and Shared Passion: Encourage user-generated content and interaction. Use language that fosters a sense of belonging among crafters.

Social Perception

Reliable, Trustworthy, and Complete Craft Shopping Destination

Copy Examples

• •Unleash your inner artist! ✨ Explore thousands of craft supplies at Palácio da Arte and bring your creative visions to life. What will you create today?
• •From MDF basics to the latest decoupage trends, Palácio da Arte has everything you need for your next masterpiece. Let's get crafting!
• •Stuck for ideas? 🤔 Our blog and social media are packed with tutorials and inspiration to spark your creativity. Dive in and discover your next project!
• •Quality supplies make all the difference. At Palácio da Arte, we handpick the best materials so you can create with confidence. Happy crafting!
• •Join our community of passionate crafters! Share your creations, get inspired, and find all the supplies you need at Palácio da Arte – your happy place for arts and crafts.