Brand Tone

Aspirational, Customer-centric, Fashion-forward, Quality-conscious, Accessible

Brand Values

• •Quality
• •Customer Satisfaction
• •Individuality and Self-Expression
• •Sustainability
• •Accessibility/Value

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Go beyond just a few adjectives. Detail the vocabulary to use and avoid, sentence structure, level of formality for different channels, and how to express the core brand values consistently in all written communication.
• •Speak Directly to Your Audience: Use "you" and "your" to create a direct, engaging, and customer-centric connection. Frame benefits around how they empower the customer's individuality and style.
• •Highlight Quality and Values Authentically: Don't just state you have "quality"; describe what makes it so (e.g., "eco-friendly materials," "meticulous craftsmanship"). Weave in brand values like sustainability and individuality naturally rather than as an afterthought.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media update, an email newsletter, or customer service interaction, the tone should feel like it's coming from the same brand personality. This builds trust and recognition.
• •Be Aspirational yet Relatable: While showcasing a "premier" and fashion-forward image, ensure the language remains accessible and inviting, reinforcing the idea that unique style and quality are attainable. Avoid jargon that might alienate potential customers.

Social Perception

Quality urban wear provider with a focus on customer experience and sustainable practices, aiming to attract a fashion-conscious audience, and focusing on brand reputation and consistent branding.

Copy Examples

• •Headline for new urban collection: "Define Your City. Own Your Style. The new Feeness UK urban collection – premium quality, authentically you."
• •Social media post about eco-friendly materials: "Look good, feel good, do good. Our latest casual wear is crafted with sustainable materials because style and responsibility go hand-in-hand. Explore the collection. #FeenessUK #EcoFashion #SustainableStyle"
• •Email subject line for a sale: "Unlock Your Signature Style for Less – Quality Fashion Awaits at Feeness UK."
• •Website banner for customer support: "Your perfect fit, your perfect style – our dedicated team is here to make your Feeness UK experience seamless. Shop with confidence."
• •Product description snippet: "Crafted for expression. This isn't just a jacket; it's your statement. Made with premium, eco-conscious fabrics and designed to move with you, wherever your style takes you. Experience the Feeness UK difference."