Brand Tone

spiritual, serene, and nurturing

Brand Values

• •Well-being and Spirituality: A strong emphasis on products that enhance spiritual practices, meditation, and overall energetic balance.
• •Authenticity and Quality: Mention of 'genuine' stones and 'carefully selected' products to ensure authenticity and quality.
• •Natural Elegance: Combining the natural beauty of stones with elegant jewelry design.
• •Customer Empowerment: Providing tools and knowledge (like the blog and stone benefits) to help customers on their spiritual and well-being journey.
• •Protection and Harmony: Offering products aimed at energetic protection and harmonizing energies.

Best Practices

• •Develop a Brand Lexicon: Create a list of words and phrases that align with the 'spiritual, serene, and nurturing' tone (e.g., 'radiant,' 'harmonize,' 'sacred,' 'empower,' 'soulful,' 'mindful,' 'sanctuary,' 'illuminate'). Conversely, list words to avoid (e.g., overly aggressive sales language, overly technical jargon unless explained gently).
• •Emphasize Benefits, Not Just Features: Instead of just stating a product is made of 'Rose Quartz,' explain the perceived benefit: 'Invite unconditional love and deep inner healing with our 'Heart's Embrace' Rose Quartz necklace.'
• •Tell a Story: Weave narratives around the products and their origins or the feelings they evoke. For instance, 'Each piece in our 'Forest Whisper' collection is inspired by the tranquil energy of ancient woodlands, designed to reconnect you with nature's gentle strength.'
• •Maintain a Gentle and Inclusive Voice: Address the audience with warmth and understanding, acknowledging their journey towards well-being. Use 'you' and 'your' to create a personal connection. Avoid overly dogmatic or exclusive language.
• •Consistency Across All Channels: Ensure the tone is uniform across the website, product descriptions, social media, email marketing, and any customer service interactions. Regular review of content can help maintain this consistency.

Social Perception

trusted source for spiritual and well-being products that are both beautiful and energetically beneficial

Copy Examples

• •Product Description (Moonstone Bracelet): Embrace tranquility with our LunaGlow Moonstone Bracelet. Each genuine stone whispers ancient secrets of intuition and calm, guiding you towards inner peace and balanced energies. Let its gentle glow illuminate your path.
• •Social Media Post (New Collection): Step into a realm of serenity. ✨ Our new 'Celestial Harmony' collection has arrived, featuring handcrafted pieces designed to elevate your spirit and adorn your journey. Discover jewelry that resonates with your soul. #BonheurDeLune #SpiritualJewelry #CrystalHealing #InnerPeace
• •Email Subject Line (Blog Post): Unlock the Ancient Wisdom of Crystals: Your Guide to a More Centered Life
• •Website Banner: Bonheur de Lune: Your Sanctuary for Spiritual Well-being and Handcrafted Natural Stone Jewelry. Find Your Inner Light.
• •Instagram Caption (Lifestyle Image with Product): Finding moments of stillness in the everyday. Our Amethyst pendant, a reminder to connect with your intuition and embrace the calm within. How do you find your #BonheurDeLune? 🌙 #MindfulLiving #EsotericWellness #CrystalEnergy