Brand Tone

Elegant & Aspirational, Inspiring & Creative, Helpful & Descriptive, Positive & Welcoming

Brand Values

• •Quality & Craftsmanship
• •Aesthetic & Style
• •Individuality & Personal Expression
• •Customer Satisfaction & Joy
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, inspiring, helpful), key vocabulary (words to use/avoid), and sentence structure preferences. Share this with anyone creating content.
• •Focus on "Elevate" and "Inspire": Consistently use language that suggests improvement, sophistication, and the positive impact of the products on the customer's life and home. Frame products not just by their features but by the ambiance and feeling they create.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always aligns with the elegant and aspirational visual style of the photography and website design. The words should feel like a natural extension of the imagery.
• •Speak to Aspirations, Gently: While aspirational, avoid language that could feel exclusionary or overly ostentatious. The tone should be inviting and suggest that this elevated lifestyle is attainable and enjoyable.
• •Prioritize Clarity and Quality: Reflect the brand's value of quality in the copy itself. Ensure all text is well-written, grammatically correct, free of jargon (unless it's well-understood design terminology), and clearly communicates the intended message with an air of sophistication.

Social Perception

Positive (among engaged audience), Limited Mainstream Visibility (so far), Niche & Curated Appeal, Trust through Direct Channels

Copy Examples

• •Curate a sanctuary that speaks to you. Discover timeless pieces at Maison & Beyond, designed to elevate every moment at home.
• •Introducing our latest collection, where refined design meets everyday elegance. Transform your space into a haven of style and comfort. Explore the art of living, beautifully. #MaisonAndBeyond #CuratedLiving #HomeInspo
• •Inspire Your Season: Fresh Finds for a Stylish Home from Maison & Beyond
• •Maison & Beyond: More than just decor, it's a reflection of your artful life. Shop curated homeware and lifestyle essentials.
• •Creating a home you love is an art. At Maison & Beyond, we believe in the power of thoughtful details. Let us guide you with inspiring ideas to infuse your space with personality and timeless elegance.