Brand Tone

Practical, Solution-Oriented, Enthusiastic, Modern

Brand Values

• •Innovation
• •Quality & Reliability
• •Comprehensive Solutions
• •Customer Focus & Service
• •Accessibility & Value

Best Practices

• •Avoid overly technical jargon unless addressing a highly specialized audience, but don't shy away from highlighting key material and design specifications (e.g., "CR-V bits," "ergonomic handle").
• •Use words like "discover," "explore," "unlock," "empower."
• •Showcase Quality and Reliability Subtly: Instead of just saying "high quality," mention specifics like "S2 steel bits," "precision craftsmanship," or "durable construction" to provide tangible evidence of quality.
• •Highlight the DIY aspect and appeal to tech enthusiasts.
• •Emphasize the comprehensive solutions offered by JAKEMY tools.

Social Perception

Generally seen as a provider of comprehensive and affordable toolkits, particularly for electronics repair and DIY projects. Appreciated for the variety of bits and the convenience of all-in-one sets. The "innovative" aspect of some designs is also noted. Perceived as a brand for DIY enthusiasts, hobbyists, and professionals looking for a wide array of tools without a premium price tag.

Copy Examples

• •Crafted from high-grade S2 steel for maximum durability, each bit in the JAKEMY JM-8192 set is precision-machined to ensure a perfect fit, protecting your valuable devices from stripping.
• •For over 20 years, JAKEMY has been dedicated to providing innovative and reliable repair solutions worldwide.
• •JAKEMYTools #DIYTech #RepairRevolution
• •Explore the future of repair with JAKEMY's innovative toolkits.
• •Discover the perfect tool for every job with our comprehensive range of precision screwdrivers.