Brand Tone

Passionate & Enthusiastic, Empowering & Motivational, Edgy & Bold, Authentic & Fandom-focused

Brand Values

• •Authenticity & Fandom
• •Quality
• •Empowerment & Self-Expression
• •Style & Uniqueness
• •Resilience/Perseverance ("Never Back Down")

Best Practices

• •Focus on Empowerment and Aspiration: Frame product benefits around how they make the wearer feel (e.g., confident, powerful, part of a legacy), echoing the motivational themes of Shonen anime.
• •Connect designs back to specific anime, characters, or themes, explaining the 'legacy' they represent.
• •Show genuine passion and understanding of the anime culture.
• •Highlight the quality of materials and prints to reinforce the value proposition.
• •Incorporate customer testimonials to build trust and credibility.

Social Perception

A brand that deeply understands and appreciates anime culture, empowers fans to express themselves, and provides high-quality, unique apparel.

Copy Examples

• •"From performance wear to anime-inspired fashion, every piece is crafted for those who never back down."
• •"Thorfin Jeans" are described as capturing his "battle-hardened spirit and warrior essence" and his "journey of growth and strength."
• •"Berserk Oversized Tee" is a "bold tribute to the legendary manga that redefined dark fantasy," symbolizing "pain, vengeance, and survival against fate."
• •Mission to "empower warriors" and provide gear that "ignites motivation and style"
• •Using language deeply embedded in anime culture, using terms like "warriors," "ignites motivation," "battle-hardened spirit," and referencing specific anime lore.