Brand Tone

Inspiring, Conscious, and Nurturing. Also Authentic and Passionate.

Brand Values

• •Sustainability
• •Eco-consciousness
• •Natural & Handmade Quality
• •Empowerment
• •Health & Well-being
• •Integrity & Purpose

Best Practices

• •Anchor in Your "Why": Always circle back to the core mission of sustainability and empowering conscious choices. Every piece of copy should, in some way, reflect this deeper purpose.
• •Use Inspiring & Empowering Language: Employ words that motivate action and highlight the positive impact of choosing Hanie Collective products (e.g., "join the movement," "make a difference," "embrace a greener lifestyle").
• •Maintain a Nurturing and Authentic Voice: Speak to your audience with care and transparency, reflecting the handcrafted nature of your products and the genuine passion behind the brand. Share the founder's story and the "why" behind product creation.
• •Educate with Passion: Instead of just selling, explain the benefits of eco-friendly alternatives and the problems with plastic pollution in an accessible and engaging way. Let your passion for the planet shine through.
• •Visual-Verbal Harmony: Ensure your visuals (clean, natural, earthy aesthetics) consistently align with your conscious, nurturing, and inspiring copy. The words and images should tell the same story.

Social Perception

Customers appear to perceive the brand very positively, particularly regarding product quality and effectiveness. The brand presents itself as a trustworthy and mission-driven company. The aesthetic is clean, natural, and appealing, aligning with the eco-friendly message.

Copy Examples

• •Facebook/Instagram Ad: Tired of plastic? Embrace a fresher, greener kitchen with Hanie Collective's handmade beeswax wraps. Keep your food vibrant, naturally. Make the switch today and join the movement towards a healthier planet, one wrap at a time. #HanieCollective #SustainableLiving #EcoFriendlyKitchen #BeeswaxWraps #SayNoToPlastic
• •Product Description (for a natural lotion bar): Nourish your skin and honor the Earth with Hanie Collective's Sweet Dreams Lotion Bar. Crafted with 100% pure, natural ingredients, this bar melts into your skin, leaving it soft and hydrated without a trace of plastic packaging. Indulge in a moment of self-care that’s as kind to you as it is to our planet. Sleep soundly knowing you’ve made a conscious choice. #NaturalSkincare #EcoBeauty #PlasticFree #HanieSelfCare
• •Email Newsletter Subject Line: Inspire Your Eco-Journey: Fresh Ideas & New Arrivals from Hanie Collective!
• •Blog Post Title Idea: More Than Just a Wrap: How Your Small Choices with Hanie Collective Create Big Environmental Wins.
• •TikTok Video Caption (showing beeswax wrap in use): Keepin' it fresh & eco-chic! ✨ Our Hanie Collective beeswax wraps are a kitchen game-changer. Say goodbye to cling film! 👋 #EcoHack #SustainableSwaps #HanieCollective #BeeswaxWrapMagic #HandmadeWithLove.