Brand Tone

Positive, Craft-focused, Engaging, Appreciative

Brand Values

• •Uniqueness
• •Craftsmanship
• •Customer satisfaction
• •Reliability
• •Engagement

Best Practices

• •Maintain a consistent tone across all platforms, adjusting slightly for the specific audience (e.g., more informal on TikTok).
• •Emphasize the uniqueness and handcrafted nature of the resin art in all communications.
• •Highlight positive customer feedback, such as on-time delivery and product beauty, in marketing materials.
• •Use engaging and visually appealing content to capture attention, especially on platforms like TikTok and Etsy.
• •Clearly communicate the return policy and contact information for customer service.

Social Perception

Unique, handcrafted, high-quality, reliable, customer-focused.

Copy Examples

• •✨ Just look at the detail on this handmade resin art! Each piece is one of a kind, crafted with passion and care. ✨
• •Your order has been dispatched! Get ready to unwrap some handcrafted artistry.
• •We are extremely thankful for supporting handmade art!
• •New floral resin art available now! Discover unique pieces that bring a touch of nature to your home. 🌸
• •Each purchase helps support artists and their craft. Thank you!