Brand Tone

Gentle, supportive, knowledgeable, respectful, and empowering.

Brand Values

• •Natural Wellness & Purity
• •Empowerment through Knowledge
• •Holistic Healing
• •Tradition & Wisdom
• •Handcrafted Quality & Intention
• •Community
• •Sustainability & Ethical Sourcing

Best Practices

• •Highlight Natural & Ethical Sourcing: Consistently mention the organic, wildcrafted, and sustainable nature of ingredients, reinforcing purity and respect for the earth.
• •Weave in the founder's journey and the traditional roots of herbalism.
• •Focus on phrases that empower the customer in their wellness journey.
• •Position the brand as a trusted guide and resource.
• •Maintain a gentle, supportive, and knowledgeable tone.

Social Perception

The brand is perceived as a trusted guide and resource for those seeking natural wellness, herbal wisdom, and a deeper connection with nature, appreciated for its quality products, knowledgeable guidance, and empowering approach to holistic health.

Copy Examples

• •"Welcome to The Wild Harvest Collective, where we empower you to become your own herbalist and healer at home."
• •"Our handcrafted herbal remedies are made in small batches with sustainably sourced, organic, and wildcrafted herbs, ensuring the highest quality and potency."
• •"Embark on a journey of holistic healing, connecting your body, mind, and spirit through the wisdom of traditional herbalism."
• •"Discover the power of nature with our custom herbal blends, carefully formulated to support your unique wellness needs."
• •"Learn how to develop and utilize your own herbal apothecary with our educational resources and guidance, rooted in historical knowledge and modern understanding."