Brand Tone

Aspirational & Passionate, Performance-Oriented & Technical, Stylish & Sophisticated, Adventurous & Energetic, Community-Focused

Brand Values

• •Passion: A deep love for watersports and the ocean lifestyle, stemming from the founder.
• •Performance: Commitment to creating high-performing equipment that enhances the rider's experience.
• •Innovation: Continuously developing and incorporating new technologies and designs.
• •Quality & Craftsmanship: Emphasis on "Made in Italy" and using high-quality materials for durability and reliability.
• •Style & Design: A strong aesthetic sensibility, ensuring products are not only functional but also visually appealing.
• •Heritage: Leveraging the long-standing experience and reputation of Roberto Ricci in the watersports world.

Best Practices

• •Embrace Passionate & Evocative Language: Use words that convey excitement, freedom, and a deep love for watersports (e.g., "unleash," "sculpted," "thrill," "glide," "soul").
• •Highlight Performance & Innovation: Clearly communicate the technical benefits and innovative features of the products, but frame them in terms of the enhanced experience for the rider.
• •Infuse Italian Style & Sophistication: Let the "Made in Italy" heritage shine through. Use elegant phrasing and emphasize design aesthetics alongside functionality. Avoid overly casual or slang-heavy language.
• •Speak to Aspirations: Connect with the desires of watersports enthusiasts – to improve, to explore, to experience the ultimate ride, and to be part of a vibrant lifestyle.
• •Maintain Authenticity: Ensure the voice aligns with Roberto Ricci's personal story and the brand's long-standing commitment to quality and the watersports community. Storytelling should feel genuine and rooted in real experiences.

Social Perception

Premium Brand, Performance-Driven, Stylish and Desirable, Established and Reputable, Target Audience: appeals to serious watersports enthusiasts who value performance, quality, and style

Copy Examples

• •Unleash your potential. The new [Kite Model Name] isn't just built; it's sculpted from passion and precision. Experience Italian engineering that translates to explosive power, intuitive control, and a ride that will redefine your limits. Feel the difference. Ride RRD.
• •Since [Year], Roberto Ricci's vision has been clear: to fuse the raw energy of the ocean with the elegance of Italian design. Every wave ridden, every gust harnessed, it's all part of the RRD legacy. This isn't just equipment; it's an extension of your passion. #RRDwatersports #ItalianDesign #PassionForPerformance
• •Chasing horizons. Living for the glide. The RRD experience is more than just a sport; it's a state of mind. Where will your adventure take you today? #RRDLifestyle #WatersportsAdventure #RideInStyle
• •Beyond the Water. RRD Apparel: Italian style meets coastal comfort. Crafted for those who carry the ocean in their soul. Shop the collection.
• •ELEVATE YOUR RIDE. Something revolutionary is about to break the surface. Prepare for unparalleled efficiency, breathtaking speed, and the signature RRD feel. Stay tuned for the unveiling. #RRDInnovation #FoilProgression