Brand Tone

Energetic, Motivating, Community-focused, Authentic

Brand Values

• •Community
• •Performance
• •Quality
• •Authenticity
• •Growth

Best Practices

• •Use action-oriented language to inspire and motivate.
• •Highlight customer satisfaction and positive reviews.
• •Emphasize the brand's connection to calisthenics and street workout culture.
• •Incorporate influencer-specific discount codes where appropriate.
• •Showcase the brand's emerging status with dynamic and fresh content.

Social Perception

An emerging and well-regarded brand for calisthenics and street workout enthusiasts, known for quality apparel and a strong sense of community.

Copy Examples

• •Level up your street workout game with Shiky's apparel!
• •Join the Shiky community and push your limits.
• •Gear up and grind with our Calisthenics collection - rated 5 stars by athletes like you!
• •Use code SOFIA10 for 10% off your parallettes and unlock your potential!
• •Shiky: Fresh gear for a fresh start. Launched Sept 2023, built for you.