Brand Tone

Calm and Serene, Natural and Pure, Authentic (Finnish-inspired), Elegant and Minimalist, Conscious and Ethical, Sophisticated yet Approachable

Brand Values

• •Well-being & Tranquility
• •Nature & Purity
• •Sustainability & Ethical Practices
• •Quality & Craftsmanship
• •Authenticity (Finnish Heritage)
• •Transparency
• •Minimalism & Design

Best Practices

• •Weave in Finnish Inspiration Subtly: Reference Finnish nature (lakes, forests, aurora), wellness practices (sauna, ice swimming), and the concept of "sisu" (resilience, determination) where appropriate, to reinforce authenticity without overdoing it.
• •Highlight Core Values Consistently: Regularly integrate keywords and phrases related to natural ingredients, vegan, sustainability, ECOCERT certification, and ethical sourcing in product descriptions, social media posts, and "About Us" sections.
• •Connect the product use to the benefit of achieving "Nordic tranquility."
• •Use high-quality photography and videography that reflects the brand's minimalist aesthetic and connection to nature.
• •Maintain a consistent visual identity across all platforms, using a muted color palette and clean typography.

Social Perception

Customers perceive Inari (The Finnish Soap Company) as a provider of high-quality, natural, and luxurious skincare products that offer a sensory escape. The brand is seen as authentically connected to Finnish wellness and nature, which adds to its appeal. The commitment to vegan ingredients, sustainability, and elegant design is well-received and often highlighted in positive reviews. The products are considered effective, with pleasant and unique scents. There's an appreciation for the brand's aesthetic and its ability to bring a touch of "Nordic tranquility" into homes.

Copy Examples

• •Discover the art of Finnish wellness.
• •Crafted with the finest vegan ingredients, it’s a gentle touch of Finland’s wild beauty for your skin.
• •Pure, effective, and responsible.
• •#InariWellness #FinnishSoapCompany #NaturalSkincare #VeganBeauty #NordicCalm
• •Bring balance to your day, the Finnish way.